HiBob Launches U.K. Benefits Platform in Partnership with Aviva, Canada Life

The HR platform provider also collaborated with Smart Pension and Sodexo to enhance ‘bob,’ the HiBob’s cloud-based single platform solution, already deployed by clients in the U.K.

(Image source: HiBob homepage.)

HiBob (Tel Aviv and London) provider of an HR platform, has announced the launch of a benefits product for small-to-medium businesses in the United Kingdom undertaken in partnership with Aviva (London), Canada Life (Potters Bar, Hertfordshire) , Smart Pension (London) and Sodexo (Paris). The offering is an enhancement of bob, the vendor’s cloud-based single platform solution, already deployed by clients in the U.K. market.

Ronni Zehavi, CEO, HiBob.

The new benefits offering support pension plans, life insurance, income protection, critical illness cover, local retail discounts and an expanding range of financial, lifestyle and career-building benefits to U.K.-based employees, according to HiBob. The vendor describes the HR solution as providing businesses with the ability to process reports, time-off, onboarding, document storage and other capabilities, giving them the ability to cultivate a unique centralized company culture whereby employees can interact with services in an easy and transparent way.

“Bringing the employees of our clients an exceptional experience in the workplace includes more than the ability to request time-off or manage HR documentation,” comments Ronni Zehavi, Co-Founder and CEO of HiBob. “We wanted to provide many valuable services in one place, and by working with Aviva, Smart Pension, Sodexo and Canada Life, we can ensure that our U.K. clients have access to all the services they need for their employees.”

The enhanced bob solution is designed to address changes in workplace culture validated by internal research. The vendor recent conducted a study that showed that 41 percent of employees consider the benefits package as important factor in choosing an employer. A large majority of employer (72 percent) respondents to the study affirmed that benefits are crucial to their retention strategy. HiBob concludes from the results that employers increasingly see the value of having a platform capable of clearly demonstrating to employees and prospects that their benefits expectations are being addressed.

Ease of Access to Millions of Employees

“At Aviva, we are acutely aware that many mid-size and growing companies are looking for a pension scheme that can integrate with payroll and want to provide protection products for their employees,” comments Andy Beswick, SME Solutions Director, Aviva. “Working in partnership with an innovative HR and Fintech solution like HiBob enables ease of access to millions of employees in this dynamic market segment.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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