Heartland National Life Launches New NYGA Product through FireLight

Because the company’s distribution partners were already using FireLight for electronic business processing, Heartland National can quickly and efficiently deliver easy access to its products.

(Image source: Heartland National homepage.)

Heartland National Life Insurance (Blue Springs, Mo.) has implemented Hexure’s (Colorado Springs, Colo.)  FireLight for e-submission of its annuity business. With FireLight, Heartland National accelerated the launch of its new multi-year guaranteed annuity (MYGA) product while providing its agents and distribution partners a streamlined and efficient way to submit annuity business, according to a vendor statement.

Nick Micheletti, Chief Marketing Officer, Heartland National.

“We’re excited to announce our new MYGA product and partnership with FireLight for industry-leading enrollment software,” comments Nick Micheletti, Chief Marketing Officer, Heartland National. “At Heartland, we prioritize the fusion of technology and agent-focused processes to achieve a best-in-class enrollment experience. This partnership represents our dedication to continually enhancing our agent experience for the improved service of our policyholders.” 

Hexure reports that Heartland National required a digital solution that enabled quick speed to market and easy, fast e-submission of their annuity business. Because the majority of the company’s distribution partners were already using FireLight for electronic business processing, Heartland National can quickly and efficiently deliver easy access to its products, including the new MYGA product. Through an intuitive interface, Heartland National’s agents and distribution partners can capture application data digitally, collect signatures, and submit annuity applications in good order. This will enhance their overall sales experience and streamline back-office sales operations for the carrier.

Jaci Miller, EVP, Director of Sales Management, Hexure.

Supporting Expanding Annuity Ventures

“At Hexure, we take great pride in being a steadfast and experienced partner for Heartland National Life, providing digital solutions and proficiencies to support and enhance their expanding annuity ventures,” comments Jaci Miller, EVP, Director of Sales Management, Hexure. “Being a part of Heartland National’s journey as they broaden their footprint in the annuity industry while delivering an easy, efficient, and cutting-edge digital sales experience is exciting. We look forward to continued collaboration with Heartland National as they expand their product portfolio and deliver solutions and services that seamlessly support and align with the evolving needs of their clients.”

Insurance Technologies Rebrands as Hexure

 

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

Leave a Comment

(required)