Hearsay Social Adds Capabilities to Improve Efficiency, Protection

Streamlined profile review and publishing aims at saving time for compliance teams, supervision staff and financial professionals.

(Shield of Erik XIV. Source: Swedish National Armory.)

Hearsay Social (San Francisco) has introduced new capabilities to its Compliance Solution aimed at improved efficiency and control for compliance teams and the financial professionals they supervise. The vendor reports that a new social media profile review and publishing experience enables administrators to review and approve individual, online profiles of financial professionals more efficiently and provides the firm more control of static content. Hearsay Social also now offers more context for compliance professionals as they review social media content in addition to an enhanced ability to attach notes, documents, and images to records associated with communications on social networks, the vendor says.

Steve Garrity, CTO, Hearsay Social.

Steve Garrity, CTO, Hearsay Social.

“We work closely with our customers to provide the most efficient and easy-to-use social media compliance solution available,” comments Steve Garrity, CTO, Hearsay Social. “These recent enhancements to the Hearsay Social platform are designed to help firms minimize compliance risks, without adding extra burden to the compliance and supervision staff.”

Hearsay offers the following details on the improvements to its Compliance Solution:

New Static Profile Review Workflow and Automated Publishing

FINRA-regulated firms are required to pre-approve static content, such as profile information on the social networks, before it is published. In order to make this process more efficient, Hearsay Social created a streamlined social media profile review, approval, and publishing solution. Compliance professionals can now more easily review profile changes in the context of the advisor’s entire social presence saving them time and effort. In addition, approved profile content can now be automatically published to LinkedIn and Twitter via API, ensuring that the published profile matches the approved content without requiring extra steps from the financial professional to improve productivity and ensure profile accuracy.

Automated Static Content Verification

Hearsay Social has also added functionality to automatically verify that profiles match what has been approved, eliminating the need to manually review profiles on Facebook, Twitter or LinkedIn. Additionally, Hearsay Social has launched functionality to review and approve profile photos so that firms can ensure that the images are appropriate, on brand, and not misleading.

New Review Notes and Attachments

Leading social business programs include content-sharing that often links to Web pages or third-party content. However, to address industry regulations, firms prefer to keep a record of third-party content with an image or PDF screenshot of the approved content, in case it changes in the future. Hearsay Social now makes it possible to attach images or PDFs of third-party content, such as Web pages, in the review process so that firms have a visual record of content in the archive with context of the activity associated with it.

 

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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