Hearsay Launches New Mobile Apps for iPhone, Android

The new mobile applications are designed to make it easier for financial professionals to use Hearsay’s Predictive Social Suite.

(Screenshots of the Android version of Hearsay Social’s new mobile apps.)

Pew Research reports that In 2014, 40% of cell phone owners accessed social networks from their phones, and 28% do so on a typical day. Hearsay Social (San Francisco) has launched new mobile apps for iPhone and Android to make it easier for financial professionals to interact with them on a compliant basis when they do. The apps are designed to help insurance agents, financial advisors, wholesalers financial professionals use the vendor’s  Predictive Social Suite to compliantly engage clients and prospects via social media sites, such as Facebook, LinkedIn, Twitter and Google+, at any time or place with their mobile devices.

“We are improving our mobile experience with an intuitive, native version of the Predictive Social Suite on iPhones and Android devices,” comments Steve Garrity, CTO and Founder of Hearsay Social. “We’ve streamlined the mobile experience by packaging the key activities advisors want on the go, such as publishing across channels, Social Signals alerts, and contact integration, in a simple app that financial professionals can easily use to engage their clients.”

Jason Graham, Regional Marketing director, Penn Mutual.

Jason Graham, Regional Marketing director, Penn Mutual.

The new apps enable easy publication of posts from the Hearsay Social Content Library within the Predictive Social Suite to their social networks, create original posts to share, view their scheduled post, as well as quickly email or text clients, according to the vendor. With Social Signals, the mobile apps also alert advisors when key life events happen to people in their networks and make it easy for advisors to take action on relevant client information and notifications.

“I am on my iPhone for calls and checking emails, about 90 percent of the time,” comments Jason Graham, regional marketing director, Penn Mutual. “The app allows me to capture content more readily and post to my LinkedIn account at a moment’s notice. The functionality is fantastic and it provides the speed that is needed to put material out there in the fast-paced environment I work in.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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