Haven Life Partners with Origin8 to Simplify Life Insurance Purchase

The collaboration combines the digital Solutions with human expertise to offer a streamlined life insurance purchasing journey.

(Image source: Haven Life homepage.)

Haven Life (New York), a digital life insurance agency backed and wholly owned by MassMutual, has announced a new partnership with Origin8cares (Lake Oswego, Ore.), a fully online insurance agency and network of licensed agents, to help Americans confidently protect the financial security of their loved ones more simply and efficiently by harnessing the power of digital solutions and human expertise, according to a Haven Life statement.

Wade Seward, Head of Partnership Distribution, Haven Life.

“The Origin8 team’s experience and attention to detail during the insurance buying process is a huge complement to our innovative platform and products,” comments Wade Seward, Head of Distribution Strategy, Haven Life. “Haven Life is committed to making life insurance more convenient for how consumers want to do business today. Origin8 is full of good people doing good things, and we are proud to call them partners in our shared vision of making life insurance simpler, more accessible and more affordable for millions of Americans.”

Haven Life says this partnership will further its commitment to simplifying the life insurance journey and helping customers protect the financial security of their loved ones. Origin8’s similarly customer-centric approach matches people with insurers and advocates who are licensed insurance agents. Customers enjoy the convenience of a fully online application and purchasing process, as well as one-on-one human support throughout their life insurance journey.

Randy OConnor, Founder and CEO, Origin8cares.

“Our partnership with Haven Life is one that makes sense on many different levels,” comments Randy OConnor, Founder and CEO, Origin8cares. “We’re on a mission to make the life insurance journey simple and accessible for as many individuals and families as possible and providing an enjoyable purchasing experience for our customers is a key part of delivering on that promise.”

Helping Americans ‘Get Around to It’

Among Americans of all ages, a top barrier to purchasing life insurance is that they simply “haven’t gotten around to it,” the Haven Life statement notes. Thus, the statement continues, digital solutions are key in bridging the insurance coverage gap, making it faster, easier and offering the instant gratification that customers expect in other aspects of their lives.

The current announcement follows announcements of other recent Haven Life partnerships with providers focused on increasing the accessibility and affordability of life insurance, including Veteran-founded agency Suriance and cloud-banking services provider Blend.

Haven Life Announces Strategic Partnership with Suriance 

Haven Life Partners with Blend to Incorporate Life Insurance into Home Purchase Process

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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