(Image source: Waffle.)
Haven Life (New York), the startup, digitally focused life insurance agency backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual; Springfield, Mass.), reports that it has partnered with Waffle (New York), a new digital one-stop-shop site for consumers, to help more individuals to purchase the financial protection they need. Through the collaboration, Haven Simple is featured as the only term life insurance product available for Waffle’s users. Waffle is launching in March 2021 with the stated mission of offering a one-stop shop to modern customers who seek dependable, convenient and high-quality insurance products with little to no exclusions.
“When we designed Waffle, we went through a rigorous process to identify the most user-friendly and credible insurance products that address the particular pain points in each personal line,” comments Quentin Coolen, Co-founder & CEO, Waffle. “Haven Life was clearly the best choice for life insurance. They have an incredible reputation in the market and a truly great product with Haven Simple, which only takes a few minutes to apply for. We’re proud to work with Haven Life as our sole term life insurance partner.”
Available through a completely online application that is engineered to enable completion in a few minutes through the Waffle platform & app, Haven Simple is designed for customers who prefer the convenience of not having to take a medical exam. Haven Simple offers up to $500,000 in coverage for terms of 5, 10 or 15 years, if approved, and is issued by MassMutual subsidiary C.M. Life.
Seamless, Affordable and Dependable Options
“Haven Life is always focused on making life insurance as accessible and simple as possible,” saays Jason Krasula, Head of Distribution and Strategy, Haven Life. “Partnering with Waffle enables us to get important financial protection products directly to the customers who want seamless, affordable and dependable options.”