Haven Life Partners with New Insurance One-Stop-Shop Waffle

Haven Simple is the only life insurance product available through Waffle’s platform, which is designed to offer customers a one-stop shop for all their insurance needs with limited to no exclusions.

(Image source: Waffle.)

Haven Life (New York), the startup, digitally focused life insurance agency backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual; Springfield, Mass.), reports that it has partnered with Waffle (New York), a new digital one-stop-shop site for consumers, to help more individuals to purchase the financial protection they need. Through the collaboration, Haven Simple is featured as the only term life insurance product available for Waffle’s users. Waffle is launching in March 2021 with the stated mission of offering a one-stop shop to modern customers who seek dependable, convenient and high-quality insurance products with little to no exclusions.

Quentin Coolen, Co-founder & CEO, Waffle.

“When we designed Waffle, we went through a rigorous process to identify the most user-friendly and credible insurance products that address the particular pain points in each personal line,” comments Quentin Coolen, Co-founder & CEO, Waffle. “Haven Life was clearly the best choice for life insurance. They have an incredible reputation in the market and a truly great product with Haven Simple, which only takes a few minutes to apply for. We’re proud to work with Haven Life as our sole term life insurance partner.”

Available through a completely online application that is engineered to enable completion in a few minutes through the Waffle platform & app, Haven Simple is designed for customers who prefer the convenience of not having to take a medical exam. Haven Simple offers up to $500,000 in coverage for terms of 5, 10 or 15 years, if approved, and is issued by MassMutual subsidiary C.M. Life.

Seamless, Affordable and Dependable Options
“Haven Life is always focused on making life insurance as accessible and simple as possible,” saays Jason Krasula, Head of Distribution and Strategy, Haven Life. “Partnering with Waffle enables us to get important financial protection products directly to the customers who want seamless, affordable and dependable options.”

Haven Life launches Haven Secure Monthly Benefit Product

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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