Haven Life Partners with Happiest Baby

Through the partnership, expecting and new parents who are visiting HappiestBaby.com can apply online for a Haven Term life insurance policy, issued by MassMutual.

(Image source: Happiest Baby website.)

Haven Life (New York), the customer-centric life insurance agency backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual; Springfield, Mass.), and Happiest Baby, a company dedicated to helping parents raise healthy, happy children with science-based products, content and services.

Harvey Karp, M.D., Founder, Happiest Baby

Through the partnership, expecting and new parents who are visiting HappiestBaby.com can apply online for a Haven Term life insurance policy, issued by MassMutual. Applicants enjoy an application designed to be convenient, transparent and accessible from any device, and algorithmic underwriting provides an instant decision on eligibility. If a medical exam is required to finalize coverage, the customer may take it at a convenient time and location, according to a Haven Life statement. Haven Term policies offer term periods for up to 30 years and up to $3 million in coverage for qualified individuals.

“We know that expecting and new parents have a lot on their plates, so we wanted a life insurance partner that was not only dependable and affordable, but also one that makes the process as easy as possible,” comments Harvey Karp, M.D., the pediatrician who founded Happiest Baby and invented the Snoo Smart Sleeper. “We’re proud to partner with Haven Life to provide our Happiest Baby families with financial protection for years to come.”

Access to Haven Life Plus

Yaron Ben-Zvi, co-founder and CEO, Haven Life.

In addition to the affordable coverage issued by a reputable insurer, eligible customers will gain access to Haven Life Plus, an innovative rider that provides valuable no-cost benefits, including a digital will service, an on-demand fitness app, a digital document storage vault and more, the Haven Life statement adds.

“Having a baby is one the main reasons why individuals start thinking about life insurance,” comments Yaron Ben-Zvi, co-founder and CEO, Haven Life. “I was one of those parents who wanted to purchase life insurance after the birth of my daughter, and the experience was so frustrating that it led me to create Haven Life, so that new moms and dads could go through a much easier process than I did. Our mission is all about making life insurance as simple and convenient as possible—this new partnership with Happiest Baby is a perfect representation of that.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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