Gulfstream Property & Casualty Adopts Roost Home Telematics Solutions

Gulfstream will pilot a program to offer either a free Roost Smart Water Leak and Freeze Detector or a Roost Smart Battery to select new and existing policyholders.

(Satellite image of U.S. Gulf Coast. Source: NASA.)

Gulfstream Property and Casualty Insurance Company (Sarasota, Fla.) has partnered with home telematics solution provider Roost (Sunnyvale, Calif.)  on an initiative designed to increase policyholder engagement as well as reduce claims costs. Gulfstream will pilot a program to offer either a free Roost Smart Water Leak and Freeze Detector or a Roost Smart Battery to select new and existing policyholders.

Nan Brunson, President & CEO, Gulfstream.

Gulfstream offers home insurance products, including homeowners, renters, condominium, flood and dwelling fire, in Alabama, Florida, Louisiana, Mississippi, South Carolina and Texas. Through deploying Roost smart sensors, the insurer expects that policyholders will be better able to mitigate the cost and inconvenience of fire, smoke and water leak related claims. The solutions will also enable Gulfstream to strengthen its engagement with policyholders through Roost’s co-branded Gulfstream mobile app. Roost reports that its white label app has been enhanced with emergency weather alerts and home service pro access.

Roost describes its Smart 9V Battery as a simple retrofit solution that transforms existing smoke alarms into smart alarms. If the alarm sounds and no one is home, the solution delivers a notification via smartphone. The Roost Smart Water Leak and Freeze Detector is designed to sense water leaks as well as humidity and freezing temperature situations. The sensor is easily located in the places around the home most prone to water leaks, such as sinks, hot water heaters, toilets and various appliances. It then delivers smartphone alerts via the Gulfstream mobile app to help minimize water damage and loss. These Wi-Fi enabled smart sensors don’t require a hub and set up in less than five minutes.

Roel Peeters, CEO, Roost.

Win-Win of Risk Mitigation and Customer Engagement

“While fire related loss is a perennial problem across the country, you need only turn on the news to see why hurricane, storm and just simple water related damage has become a common issue in the South,” comments Nan Brunson, President & CEO, Gulfstream. “We are always on the search for the best tools and services to protect our policyholders. In partnership with Roost, together we will deliver smart sensors that give our customers the best technology to mitigate their risk of water and fire related loss. As a real bonus, the program allows us to also deepen our ongoing relationship with policyholders. That’s the kind of win-win that doesn’t come around very often.”

“We are happy to be working with Gulfstream to deliver their policyholders a technology platform that can mitigate water and fire related loss,” comments Roel Peeters, co-founder and CEO of Roost. “Whether in a time of crisis or not, we aim to help Gulfstream deliver their clients peace of mind every day.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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