Guidewire Launches New Guidewire Marketplace for Apps and Solutions

The new Guidewire Marketplace introduces key enhancements allowing P&C insurers to easily browse and discover expertly curated app collections and innovative solutions.

(Image source: Guidewire Marketplace video.) 

Guidewire Software (San Mateo, Calif.) has announced the launch of its new Guidewire Marketplace. Given a new design and enhanced functionality, the Guidewire Marketplace now makes it easier for insurers to browse hundreds of apps and discover innovative solutions from leading P&C focused solution providers and InsurTechs, according to the vendor.

Karlyn Carnahan, Head, The Americas, Property Casualty, Celent.

“Digital convenience is at the forefront of customer expectations and is critical to creating meaningful differentiation for insurers, and InsurTech companies are seeing an increase in the adoption of their solutions as the global economy continues remote operations,” comments Karlyn Carnahan, Head of Insurance, Americas, Celent. “In order to address these increased expectations and remain successful in a competitive market, insurers are under pressure to transform their internal operations and embrace emerging technologies to attract today’s customers. The offering of a robust and user-friendly online marketplace, where insurers can easily browse and discover new apps is key to enabling innovation in this space.”

“Whether you are an InsurTech start-up looking to bring innovative solutions to market, or an established P&C insurer searching for new ideas, the Guidewire ecosystem connects the brightest minds in the industry,” comments Neil Betteridge, VP, Strategy, Guidewire Software. “With its new user-friendly design, Guidewire Marketplace now better serves up a broad realm of capabilities from the most trusted solution providers in P&C insurance and enables insurers to learn about options, access desired solutions, and more quickly transform their business.”

Neil Betteridge, VP, Strategy, Guidewire Software.

New Guidewire Marketplace features include the following as described by the vendor:

  • Smart Search:Quickly search and find apps. Improved search makes it easy for insurers to find what they are looking for. Improved and intuitive filtering and the use of solution categories enable users to easily narrow searches to find the perfect app to meet their needs.
  • Rich App Profiles:Explore capabilities and learn about apps with detailed profiles that include more videos, screenshots, and product documentation. This enables users to understand the app’s features and requirements to make sure they are getting just the right solution for their business.
  • Curated Collections:App collections provide an instant view of apps for a specific category, market, or topic, such as virtual claims inspection, digital payments, or AI-powered fraud detection, to name a few. Insurers can discover new apps and stay on top of the latest trends.

Guidewire has created a brief video introduction provide further information about the new and improved features in the Guidewire Marketplace.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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