Goosehead Insurance Offers Life Insurance Via Partnership with Ethos Life

The agency has broadened its offering though integration between its Digital Agent platform and Ethos life to provide a seamless way for clients to shop for life insurance.

(Image credit: Hans Ripa/Unsplash.)

Goosehead Insurance, a Westlake, Texas-based independent insurance agency, has announced its entrance into the life insurance space through a strategic alliance with InsurTech distributor Ethos Life (San Francisco).

Michael Colby, President and COO, Goosehead Insurance.

Through Goosehead’s Digital Agent Platform, clients can now access life insurance online without blood tests or medical exams. Life insurance is a category where many consumers are sorely underinsured, or are not insured at all, due to the complexity of traditional processes. This partnership eliminates the traditional barriers to life insurance and underscores Goosehead’s mission to ensure that clients have the proper coverage in place for all critical moments.

“Individual life insurance represents a nearly $150 billion premium marketplace in the United States. We are eager to offer all our clients life insurance through this partnership with Ethos. Life insurance is one of the most important financial protections for families, and by working together, we can ensure clients have the right coverage and protections in place,” comments Michael Colby, President and COO, Goosehead Insurance. “Goosehead was built around putting clients first and it was key for us to find a partner whose values and beliefs aligned with ours. Ethos’ commitment to redesigning the life insurance process to be consumer-friendly mirrors our emphasis on giving clients choice and the best experience. Helping our clients create another layer of protection for their families through life insurance is a significant step in our company’s evolution.”

Erin Lantz, Chief Revenue Officer, Ethos.

Clients interested in life insurance are able to use Goosehead’s Digital Agent platform to connect to Ethos for a fully online and hassle-free experience that does not require a medical, according to a Goosehead Insurance statment. “With this integration, clients can now experience the same seamless and digital experience with life insurance that they have for home and auto insurance,” the statement says.

Combining Technology with Agent Advice

“We’re excited to work with Goosehead to continue on our mission to protect the next million families,” comments Erin Lantz, Chief Revenue Officer, Ethos Life. “Goosehead’s Digital Agent platform allows us to stay true to our focus on making the process of getting life insurance effortless and accessible to all. We chose to team up with Goosehead because of the company’s emphasis on combining innovative technology with expert agent advice, and we are looking forward to working together to further our shared vision for the insurance industry.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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