Google’s Self-Driving SUV’s Austin Test Is First Outside California

Google’s brief public announcement—and the experience of observers onsite—suggested a likely early adoption path for the technology.

(Google’s self-driving Lexus RX450h. Source: Google.)

Google’s Self-Driving Car Project announced yesterday that the company had chosen Austin, Texas as a new testing location, marking the first time Google’s autonomous vehicles would roam outside California. Google’s brief public announcement—and the experience of observers onsite—suggested a likely early adoption path for the technology.

Google’s foray onto Austin’s streets was undertaking with its modified Lexus RX450h vehicle and two “safety drivers” ready to intervene, should anything go awry. The company characterized the test as an important way to test its software in different driving environments traffic patterns and road conditions. “So we’re ready to take on Austin’s pedicabs, pickup trucks, and everything in between,” the statement continued.

Building Maps

As Brent Wistrom of AustinInno reported, the vehicle also has sensors that are “building maps that include obvious things, such as lane markers, and not-so-obvious things, such as curb heights.” In that regard, the Austin experiment suggests one of two likely early directions of autonomous vehicle proliferation, namely downtown city transportation.

One of the primary challenges of vehicle automation is replicating the capacity of human drivers to respond to challenges that spontaneously appear. By mapping the details of a given city, Google is maximizing autonomous vehicles’ “knowledge” of what is already there and thus limiting what the vehicle will need to react to.

The city environment not only presents a finite body of information that an autonomous vehicle can “know,” but it also makes sense economically as a direction for “transportation-as-a-service”—a concept wherein access to provided transportation supplants the idea of ownership of a vehicle. The volume of city traffic makes providing transportation more economically viable, and city dwellers are less likely to own vehicles in the first place. Transportation companies, such as Uber, have already signaled interest in using autonomous vehicles.

Highway Self-Driving

Of course Google is not the only party to study urban autonomous driving, and Google’s experimentation has not been limited to city streets. Highway driving is a necessary capability for wider adoption of autonomous vehicle technology, and it’s also an early adoption area owing to the economic opportunity presented by long-haul freight. In many respects freight is the most promising of directions for autonomous vehicle technology because highway transportation is more predictable. Over the longer term, sensors and transmitters along roadways could make both highway and urban autonomous transportation easier, and in the short term, freight transport vehicles could operate autonomously on highways and an revert to human pilots in more complex, less predictable “last-mile” environments.

(Related: Munich Re and Comet Conduct Feasibility Study on Autonomous Vehicle Data)

Several major auto manufacturers continue to develop autonomous vehicle capabilities, and insurers continue to explore the implications of the technologies for their business. For example, this morning Munich Re announced a partnership with Comet, a developer of ground mobile robotics pilot projects, to conduct a feasibility study focused on autonomous vehicle data and market development opportunities.

Read more of IIR’s coverage of autonomous vehicle technology and its implications for the insurance industry:

NTSB’s Collision Avoidance Tech Recommendation Could Shrink Auto Insurance Premium

Anticipating Autonomous Vehicles’ Insurance Impact: Munich Re Study

What the First Commercial Autonomous Vehicle Means for Insurance

Munich Re Joins University of Michigan Connected and Autonomous Vehicles Program

Transportation-as-a-Service Growth Equals Auto Insurance Premium Shrinkage

Will Autonomous Vehicles Kill the Auto Insurance Market By 2030?

What Google’s Self-Driving Car Prototype Means for Insurance

What Mercedes-Benz’s Efforts Mean for the Impact of Autonomous Vehicles on Insurance

‘Intelligent Mobility’ to Shape Insurance’s Vehicular Future – Willis Report

Milestones in Driverless Vehicles: The Washington Post Takes a Semi-Autonomous Drive in D.C.



Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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