GoodData’s Insurance Debut: Analytical Solutions to Streamline Claims, Underwriting

Specializing in in embedded and distributed analytics, the vendor has entered the insurance vertical with solutions designed to accelerate carriers’ digital transformation journey.

(Image source; GoodData homepage.)

GoodData, a San Francisco-based vendor specialized in embedded and distributed analytics, has expanded into the insurance vertical with solutions designed to simplify the claims and underwriting business processes. The vendor has introduced two analytical solutions designed to automate data integration and rapidly deliver analytics and insights within multiple insurance workflows—Underwriting Insights and Claims Insights—which GoodData characterizes as designed to accelerate insurer’s  digital transformation journey.

Roman Stanek, Founder and CEO, GoodData.

The vendor pitches the new solutions as addressing a critical need expressed in Forrester Research Inc.’s report, The Digital Insurance Imperative, April 2017: “To win in this changing world, digital insurance strategy leaders must reinvent their companies as fundamentally digital from underwriting  to claims settlement.”

GoodData differentiates itself though a departure from typical approaches whereby analytics models are created by hand, which are resource-intensive and time-consuming. GoodData asserts that it solves these challenges by deploying models through reusable building blocks and automating  multiple steps in the claims and underwriting process. The vendor says that machine learning and AI capabilities employed by its solutions provide next-best-action recommendations to reduce underwriting risk, improve accuracy of adjusting decisions and enhance customer service.

“These solutions address two of the most important and time-sensitive areas for insurance companies: claims processing and underwriting,” comments Roman Stanek, founder and CEO, GoodData. “While most business intelligence tools require a separate pane of glass to deliver static information based on historical data, we’re bringing analytics and recommendations directly  into the business process so employees can determine the correct course of action within seconds.”

GoodData says that it will continue to develop additional insurance-specific offerings, such as Customer Acquisition Optimization. The vendor reports that it created a six-week production-ready solution that delivers immediate business outcome for a select number of key claims and underwriting decisions.

GoodData Underwriting Insights screenshot. (Click to enlarge.)



Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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