GMC Software Partners with SundaySky for Personalized Customer Video Capability

This capability is designed to allow enterprises to enable personalized video as a new communication channel while maintaining consistency in branding, messaging and compliance.

(Sky over El Calafate, Santa Cruz Province, Argentina. Credit: Dimitry B.)

Customer communications management solutions vendor GMC Software (Boston, U.S.A.; Reading, U.K.) has partnered with SundaySky, a New York-based provider of video engagement capabilities, to offer SmartVideo technology for clients designing customer communications using GMC’s flagship Inspire platform.

Scott Draeger, VP, product marketing, GMC Software.

Scott Draeger, VP, product marketing, GMC Software.

SundaySky’s SmartVideo technology enables personalized, real-time video experiences designed to welcome new customers, explain processes and deliver customer support messages that matter to the consumer, resulting in an enhanced digital experience and deeper customer loyalty, according to a GMC statement. The technology is already in use by many leading brands, including AT&T, Comcast and Allstate, which are powering their personalized customer acquisition and retention strategies with SmartVideo.

“Joint customers of GMC and SundaySky are now able to enable personalized video to existing and new content streams using a simple drag-and-drop from within GMC Inspire,” comments Scott Draeger, VP, product marketing, GMC Software. “This capability provides a seamless customer experience, allowing enterprises to enable personalized video as a new communication channel while maintaining consistency in branding, messaging and compliance.”

GMC describes its Inspire solution as a customer communications management solution that allows enterprises to pull information from various internal systems to design and generate monthly statements, contracts, quotes and other customer communications and deliver them via print, fax, online, social media, email, text, mobile and other emerging channels.

Most Compelling Medium

Jeff Hirsch, CMO, SundaySky.

Jeff Hirsch, CMO, SundaySky.

“Communicating to customers on a one-to-one level fosters stronger customer bonds and a deeper level of brand loyalty that businesses continuously strive for,” comments Jeff Hirsch, chief marketing officer, SundaySky. “SundaySky’s technology allows enterprises to engage individuals with the most compelling medium—video—at key touch points across the customer lifecycle, such as quote abandonment, the onboarding process, monthly billing statements and contract renewals.”

“Supporting customers by sharing the most relevant information improves the customer experience while reducing support costs related to such customer transactions,” Hirsch adds. “The entire experience is tailored to the individual in a format that is engaging, easy to understand and actionable.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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