Georgia Farm Bureau Implements Cloverleaf Analytics

Undertaken in conjunction with a core system modernization initiative, the deployment will enable near real-time performance monitoring by GFB’s business units and agents.

(Image source: GFB website.)

Georgia Farm Bureau (GFB, Macon) has implemented enterprise business intelligence (BI) and analytics solution provider Cloverleaf’s (Austin, Texas) BI solution.

GFB writes personal and commercial lines property/casualty insurance, including homeowners,’ auto, commercial peril, and farm coverages in the state of Georgia. During a core systems and business process modernization initiative aiming to serve customers and distribution channel partners better, GFB identified a need for more cohesive detailed and actionable operational data.

“We were implementing new core systems and lacked a way to bring the data from all these systems into an integrated BI and reporting environment,” comments Tony Jackson, senior director, IT, Georgia Farm Bureau. “This has been great for us in terms of redefining the reports we are delivering to stakeholders. Now we not only have the ability to provide daily instead of monthly reports, but we have dashboards for sales and management, as well as analytics for our claims and actuarial teams.”

Robert Clark, President, Cloverleaf Analytics.

Cloverleaf reports that it has also implemented an advanced analytics platform for GFB’s claims, underwriting, audit, and marketing departments and the implementation is moving through each line of business the company writes in order of smallest to largest.

Five-Year Strategic Modernization Plan

“I think the implementation with GFB went very smoothly once the core system plan was locked down,” comments Robert Clark, president, Cloverleaf Analytics. “The Georgia Fam Bureau team knew their data well, and that really helped get them up and running. Plus, it was a great benefit to Georgia Farm Bureau that we can basically plug into any system and begin pulling relevant data. Very little change management or training was required, and the team has really learned the environment well.”

GFB plans to continue to expand the company’s implementation and utilization of the Cloverleaf solution as part of an overall five-year strategic modernization plan, the vendor says.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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