Generali Global Assistance Partners with Avast

The partnership delivers live telephone support to protect Avast’s BreachGuard customers from identity theft and a variety of scams.

(Image source: Avast website.)

Generali Global Assistance (New York), a division of the Generali Group (Trieste, Italy) has partnered with Avast, a global provider of digital security and privacy solutions, provide its identity protection service to Avast’s user base. The service, which provides affordable and immediate assistance for Avast users affected by identity theft and fraud, will be initially available within the United States with further geographic expansion planned later this year, according to a joint statement.

Chandler Givens, Director, Product Management, Avast.

In recent years, identity theft and scams have been on the rise, a trend exacerbated by the recent pandemic related lockdowns, according to Chandler Givens, Director of Product Management, Avast. “According to a 2019 report from the Federal Trade Commission, Americans lost a total of $667 million to scams, with $700 lost per victim on average,” Givens relates. “In partnering with Generali Global Assistance, we are able to offer Avast customers an affordable, established identity protection solution with live help in order to help mitigate these risks and keep our users protected.”

Generali Global Assistance will provide access for Avast BreachGuard customers to identity theft resolution services including:

  • Credit freezes: the service works with users to place a freeze on their credit records with the major credit bureaus, should there be a need to block all new credit activity.
  • Lost wallet assistance: specialists assist in notifying the appropriate bank or authority to cancel and replace stolen or missing items, such as debit/credit cards, driver’s license, Social Security card, and/or passport.
  • ScamAssist: ScamAssist specialists act as trusted advisors to customers by helping users identify which of the solicitations they received are potentially fraudulent. Within 24 hours of sharing the concerning messages, specialists provide the user with a written assessment of the level of legitimacy of the message. The quick turnaround takes the burden off the customer to figure out if a message is a scam and reduces the risk of them being victimized.

    Jeff Elbaum, VP, Global Sales–Identity and Cyber Protection, Generali Global Assistance.

“With increasing cybercrime scams, it’s more important than ever for people to be vigilant in regards to their identity online,” comments Jeff Elbaum, VP, Global Sales–Identity and Cyber Protection, Generali Global Assistance. “At Generali Global Assistance, we aim to provide a wide array of Identity, Insurance, and Cyber Protection services and much more to our customers all over the world. We are excited to partner with Avast to provide our identity protection engine to its users.”

Avast BreachGuard monitors data breaches, scans the dark web for personal information, requests removal of personal information from data brokers and prevents them from selling to third parties, ensure users have strong passwords that haven’t been used in a previous breach, strengthens privacy settings for all social media accounts, and provides privacy advice to control the amount of data shared publicly. The Generali Global Assistance service is available to U.S.-based users of the Avast BreachGuard Windows app.

Generali Global Assistance Strikes Strategic Partnership with Lyft

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

Leave a Comment