Gauging the Direct Commercial Lines Market Opportunity: Celent Study

The U.S. direct commercial insurance market is still in its infancy, but a 33 percent response of small business owners willing to buy online represents a $20 billion opportunity for insurers.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.