(Image source: FWD.)
FWD Group Holdings Limited (Hong Kong), a pan-Asian life insurer, has announced the launch of omne, a new mobile app the firm describes as empowering individuals with a unique set of value propositions centered on personalized goal-based journeys. dacadoo (Zurich) reports that its health scoring technology is embedded for one of the digital engagement features in the app. The app can be downloaded for free on both the Apple and Google app stores in all of FWD’s markets.
omne is designed to emphasize good living through tools that FWD says foster micro-habits and achieve daily goals. Designed to be easy-to-use, the app provides a suite of activities and content (music, mini-games, sketching, health, wellbeing, and a vast array of engaging features) that are personalized to an individual’s preferences and interests. omne also intends to expand its capabilities to offer self-service functions for FWD Insurance customers in the coming weeks and months.
“As a strategic health-tech provider for life and health insurance, we are pleased to partner with FWD and become a key part of this unique platform ecosystem in Asia, where FWD insurance innovates with customer-centric digital value propositions,” comments Peter Ohnemus, President, and CEO, dacadoo. “omne’s engagement features including dacadoo’s health scoring technology will change people’s views on insurance and how they interact with it going forward.”
Engaging Experience Creating Microhabits
“A critical part of how we’re changing the way people feel about insurance is reimagining how we bring value to, and anticipate, the evolving demands of Asia’s ever more digital and mobile population,” comments Troy Barnes, Group Chief Transformation Officer, FWD. “omne brings a new dimension to how people achieve their personal goals, with an engaging experience that creates micro-habits from the convenience of their mobile device.”
FWD Group has partnered with a number of prominent global and regional brands to provide free content and services exclusive to the app and available to all in 10 markets across Asia, according to a dacadoo statement. Those partners include ONE Esports, Nuralogix, STASH NextGen, Shadow Factory, Koa Health and Imunis. omne brings an ecosystem of distinctive and relevant value to people across all of FWD’s markets in one place. The company will look to expand omne’s partnerships across a broad range of categories in the coming months, the statement says.