FRISS Names Niels Zijderveld Chief Commercial Officer

Zijderveld will lead the company’s sales and marketing organizations and drive positive and competitive company culture.

(Image source: Pixabay.)

FRISS (Utrecht, Netherlands/Chicago), a provider of AI-powered fraud and risk analytics to property/casualty insurers, has appointed Niels Zijderveld as chief commercial officer (CCO). Zijderfeld was most recently sales director at Guidewire Software, a position he held for over seven years. As CCO at FRISS he will lead the company’s sales and marketing organizations.

Niels Zijderveld, Chief Commercial Officer, FRISS.

“Having Niels on our team will solidify our position as the market leader in fraud and risk analytics as we scale to meet our customers’ growing needs,” comments Jeroen Morrenhof, Co-founder and CEO,  FRISS. “Having helped countless customers find success while modernizing their core systems, Niels has a unique perspective on the increasing demands of today’s modern insurance carriers. While we of course look to continue growing our business, I am excited to do so under Niels’ careful guidance, knowing our customers’ needs will always be our number one priority.”

Zijderveld will oversee all commercial operations for FRISS across its five global offices. In addition to managing ongoing sales activity, Zijderveld is also charged with monitoring FRISS’s company culture.

Jeroen Morrenhof, CEO, FRISS.

Noble Mission

“I’ve worked closely with FRISS over the past few years and they have always been a close and valuable partner for my clients,” comments Zijderveld. “The unique fraud and risk analytics service FRISS provides is essential to safely enable Straight-Through-Processing, both in Claims and Underwriting. This in turns frees up time to service customers with insurer’s most valuable resource: their employees. The results FRISS has achieved with its customers both in quantitative and qualitative terms is spectacular. So of course, I’m excited to join the noble mission of FRISS and help honest customers—the vast majority of people just like you and me—receive fair premiums and the customer service they so deserve.”

Dan Gumpright joins FRISS as Global VP, Products

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

Leave a Comment