FRISS Names Matthew Rasmussen VP of North American Sales

Rasmussen has held sales leadership roles at core system/platform vendors Guidewire Software and Unqork.

(Image source: FRISS.)

FRISS (Utrecht, Netherlands) has announced that Matthew Rasmussen has joined the company as VP of Sales, North America. Rasmussen has held sales leadership roles at Guidewire Software (San Mateo, Calif.) and Unqork (New York).

“Matt is such a fantastic asset to our FRISS family,” comments says Jeroen Morrenhof, CEO and Co-Founder, FRISS. “Already he has become entwined with the North American team likes he’s been with us for years and his charismatic nature will no doubt lead to an even stronger presence in the U.S. and Canada.”

Matthew Rasmussen, VP, Sales North America, FRISS.

Rasmussen observes that, as carriers begin to implement strategies for improving their tech stack with regard to core systems, fraud analytics and AI need to be part of the conversation. “Industrywide, carriers have gotten used to fraud loss and we need to change the perception of it being an inevitable evil,” he says. “Even half of a percent could equate to millions of dollars, the same money that could be used to grow more lines of business, hire more talent, etc. FRISS needs to be a part of that core transformation conversation.”

FRISS provides automated fraud, risk and compliance solutions for property/casualty insurance companies worldwide. The company’s AI-powered solutions are available for underwriting, claims, and SIU, offering support for full end-to-end digital processing.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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