Friendly Adds Former Gen Re Specialist to Claims Product Team

Fionna Kossmann joins as product owner to support AI-driven claims development.

(Image credit: Ian Schneider/Unsplash.)

Friendly (San Francisco), a provider of AI solutions for insurance, reinsurance, and financial services, has announced that Fionna Kossmann has joined the company as product owner for its claims solutions. Kossmann brings nearly 15 years of experience at Gen Re to the role, where she will help guide product strategy and development for Friendly’s claims technology.

Fionna Kossmann, Product Owner, Claims, Friendly.

Friendly’s claims tools apply deep learning to analyze policy and medical data, identify patterns, support fraud detection, and streamline workflows. The platform aims to reduce processing time and support assessors with tools that enable more accurate and efficient decision-making.

“There is an opportunity to make a real difference in the industry by applying AI to insurance claims, not just by improving speed and accuracy, but by the positive impact this can have on the customer experience,” says Kossmann. “I am looking forward to working with Friendly’s customers to explore how our technology can support assessors in making confident decisions and delivering compassionate, efficient service.”

Natasha Alexeeva, CEO Friendly.

As product owner, Kossmann will help define and prioritize product features, ensure alignment with business goals, and collaborate with internal and external stakeholders. Her responsibilities may also include gathering requirements and providing real-time input during development cycles.

“The claim process is littered with disjointed processes and third-party providers,” comments Natasha Alexeeva, chief executive officer, Friendly. “Friendly’s intuitive solutions help our clients increase productivity and profitability. Fionna’s hands-on knowledge of the claim process and how things work day-to-day in a global company, like Gen Re, will be very valuable in future product development and application.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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