Franklin Mutual Partners with vipHomeLink to Offer Policyholders Prevention Solution

FMI will offer all of its homeowners policyholders a digital home management and claim prevention solution called FMI HomeAssist, powered by vipHomeLink.

(High Point, N.J., near FMI’s headquarters in Branchville, N.J. Image credit: Shutterstock.)

Franklin Mutual Insurance Company (FMI; Branchville, N.J.) has partnered with vipHomeLink (Morristown, N.J.) FMI to offer all of the carrier’s homeowner policyholders a digital home management and claim prevention solution called FMI HomeAssist, powered by vipHomeLink, to provide additional value and protection to its members.

Brian Lytwynec, President and CEO, Franklin Mutual Insurance.

FMI is a mutual insurance company founded in 1879 and headquartered in Sussex County, N.J.; vipHomeLink is an insurance technology company that provides corporate partners with a customized digital home engagement and claims prevention platform designed to boost customer retention rates and improve loss ratios over time.

Through the partnership, FMI will begin providing FMI HomeAssist, powered by vipHomeLink through its network of over 350 independent agency partners and on a complimentary basis to FMI’s over 70,000 homeowner policyholders. The mobile solution is designed to let homeowners to securely store all of their home information in one safe place, monitor and engage with their Home Fitness Index, and receive tailored home maintenance reminders, expert tips, and helpful home recommendations regarding home safety, value, and energy efficiency.

“vipHomeLink is an ideal partner for FMI,” comments Brian Lytwynec, President and CEO, Franklin Mutual. “Their unique and innovative platform is designed to simplify homeownership, improve home safety, and prevent insurance claims. We are proud to begin offering FMI HomeAssist, powered by vipHomeLink to all our customers in 2022. Together, we will help our members and their families stay safe and prevent claims around their home.”

Geoff Martin, Co-founder and President, vipHomeLink.

Enhancing Policyholder Engagement

“We are thrilled to have partnered with such a dynamic and forward-thinking insurance carrier in Franklin Mutual,” comments Geoff Martin, Co-founder and President, vipHomeLink. “Together with the FMI team, we will enhance policyholder engagement and, over time, aim to significantly reduce homeowner insurance claims for their constituents.”

Jonathan Zabek, FMI’s Chief Data Scientist & CMO, notes that approximately one-third of all homeowner claims are preventable. “We are pleased to now offer a technology-based solution to empower our policyholders to better protect themselves and what is often their most valuable asset—their home,” Zabek says.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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