Frank Petersmark Joins Novarica’s Research and Consulting Team

Petersmark, one of several former CIO recruits to Novarica, will blend his recent CIO advocate role at Xby2 with Novarica’s existing services.

(Boston Public Library Reading Room in Novarica’s  home city. Photo credit: Brian Johnson.)

Frank Petersmark has joined research and advisory firm Novarica (Boston) as associate VP of research and consulting. Petersmark brings a CIO perspective to Novarica from his experience as CIO of Amerisure and his subsequent role of CIO advocate at Xby2, a Farmington Hills, Mich.-based consulting firmspecializing in software and data architecture and transformation projects for the insurance industry. Petersmark will make his public debut for Novarica by presenting a webinar on Best Practices for CIOs in Managing Board Relationships on September 24, 2015.

Frank Petersmark, AVP of Research and Consulting, Novarica.

Frank Petersmark, AVP of Research and Consulting, Novarica.

Novarica CEO Matt Josefowicz describes Petersmark as an influential writer, presenter, and consultant. “We’re excited to bring his distinctive experience in IT and executive leadership, transformational management and technologies, and the art and science of being an IT leader in the insurance industry to our more than 80 insurer clients and hundreds of CIO council members,” he comments.

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“Matt [Josefowicz] has encouraged me to blend my CIO advocate approach with Novarica’s existing services,” Petersmark comments. “There are many CIOs out there working in the vineyard every day, and we can engage with them help them address their concerns, acquire skills and manage their careers.”

Petersmark is one of several C-level insurance carrier executives to join Novarica, including Tom Benton, Rob McIsaac and Don Desiderato (currently CIO and senior VP at New York Life Insurance Company).

“We felt Frank was a great addition to our team of experienced IT leaders, former CIOs and CTOs who can draw on their direct, real-world experience at a broad range of regional, national, and international insurers, as well as a broad range of industry relationships and contacts, to provide insights and guidance to our advisory clients,” Josefowicz adds. “Whether they stay with us permanently, or return to CIO roles at insurers after a successful tour with us, our clients benefit from their wisdom and experience, and the contributions they make to our knowledgebase.”

Petersmark has nearly thirty-five years of experience as an IT professional and executive in the insurance industry. He holds a BA in History and Art History from Madonna University, a Masters in European History from Wayne State University, and a PhD in British History from Wayne State University.

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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