(Screenshots of the Forester Go app. Source: Apple store.)
Foresters Financial, a Toronto-based provider of financial services to individuals and families, has launched “Foresters Go,” a wellness platform that integrates wearable app-enabled technology and behavioral science to inspire and reward healthy lifestyles. The company reports that Foresters Go is now available, as a complimentary benefit, to current and future Foresters members across Canada and the United States, with a planned rollout in the United Kingdom coming in 2022.
In January 2021, Foresters announced it had teamed up with dacadoo AG (Zurich), an InsurTech specializing in digital health engagement and health risk quantification, to design Foresters Go exclusively for Foresters members. Working with dacadoo, Foresters says it customized Foresters Go based on feedback from over one thousand pilot participants made up of members, advisors and employees. Based on their experiences, Foresters Go features an intuitive user interface that offers personalized goals and interactive coaching.
“No one expects a 150-year-old fraternal life insurer to be an industry transformer,” comments Jim Boyle, President and CEO, Foresters Financial. “But our 19th century charter to enrich the well-being of our members and their communities, in many ways, was presciently designed with the foresight of 21st century innovation.”
Foresters reports that over 75 percent of the pilot participants surveyed selected the following options to characterize their experience of the app.
“Foresters Go has improved my personal health and well-being”
“I would recommend Foresters Go to a friend or colleague”
“The experience with the Foresters Go Rewards Store was positive”
One pilot participant commented, “Foresters Go has helped me establish so much self- confidence and understand the importance of health and well-being.”
Key features of Foresters Go include the following:
Health tracking: Seven dedicated, interactive areas to track holistic health: physical and mental health, sleep, nutrition, mindfulness, physical activity, smoking habits, and alcohol intake. Intuitive display of information includes a summary section that outlines changes in Health Score and information about how the Health Score works.
Personalization: Customized wellness advice and goal recommendations, prioritized by the answers provided during the initial assessment and user input. Easy to understand guidance connects a tracker and adds friends, with real-time interaction with other members engaging in well-being challenges.
Rewards: Achieving goals, answering questions, and engaging in Foresters activity challenges rewards users with Foresters Go points. Reward categories may include merchandise (e.g., tablets, smart watches), gift cards, or charitable donations. The reward choices number in the thousands.
Providing Great Life and Health Outcomes
“We are pleased to have worked with Foresters, our first client that is a fraternal life insurer, and look forward to their members using our world-class solutions that have been carefully customized to their needs,” Peter Ohnemus, President and CEO, dacadoo. “This brings us one step closer to fulfilling our vision of providing great life and health outcomes worldwide through digital health engagement tools.”