(Fitbit’s Surge model. Source: Fitbit.)
Wearable device maker Fitbit (San Francisco) has announced that it supports HIPAA compliance, which the vendor says enables its B2B software and services offering Fitbit Wellness to more effectively integrate with HIPAA-regulated organizations, including health insurers and self-insured employers.
“We prioritize protecting our consumers’ privacy and keeping their data secure,” comments James Park, CEO, Fitbit. “Our compliance with HIPAA safeguards formalizes this commitment, and, more importantly, it creates opportunities for more effective relationships with corporate wellness customers.”
The HIPAA compliance program will enable Fitbit Wellness to better support HIPAA-covered entities that are looking to improve the health and wellness of their members and employees, a Fitbit statement says. Fitbit Wellness will be able to expand integration opportunities with health plans and self-insured employers by its ability to enter into Business Associate Agreements with HIPAA-covered entities, the vendor statement adds.
Serving a Broader Market
“By allowing a greater level of integration with HIPAA-covered entities, Fitbit Wellness can better serve our clients and partners, and their members and employees,” comments Amy McDonough, VP and general manager of Fitbit Wellness. “We are excited about this new initiative and believe it will allow Fitbit Wellness to serve a broader market, and is another step forward in achieving Fitbit’s goal of empowering users to lead healthier, more active lives.”