FireLight Embedded Delivers Sales Functionality to Third-Party Systems

The capability lets carriers and distributors build their products, integrations and processes once in FireLight, and make them available in various third-party sales systems where their advisors conduct business.

(Image credit: U.S. Air Force, Senior Airman Joshua Strang.)

Insurance Technologies, LLC (Colorado Springs, Colo.), a provider of sales and regulatory automation solutions for the insurance and financial services industries, has introduced FireLight Embedded, which enables carriers and distributors to build their products, integrations and processes once in FireLight, then make them available in various third-party sales systems where their advisors conduct business.

Doug Massey, EVP, Sales and Strategic Relationship Management, Insurance Technologies.

This new FireLight Sales Platform capability allows FireLight sales components, rules and configurations to be used in any third-party or proprietary solution, according to a vendor statement. Some solution examples include advisor portals, CRM systems, wealth management platforms, financial planning systems, direct-to-consumer solutions and post-issue servicing websites.

“Our goal is to create the ultimate user experience, which varies dramatically from organization to organization and channel to channel, comments Doug Massey, EVP, sales and strategic relationship management, Insurance Technologies. “With FireLight Embedded, our clients can leverage all of the features and rules implemented in FireLight and render the data and sales capabilities in solutions of their choice.”

Using the FireLight platform’s API capabilities, existing clients are able to expand their use of FireLight to new services and channels while new clients are given the ability to add illustrations, e-applications and other FireLight components directly to their existing platforms, Massey adds. “It’s all the features our clients know and love about FireLight while providing them complete control of their user experience,” he says.

David Fenimore, CEO, Insurance Technologies.

Insurance Technologies reports that FireLight Embedded can be used for any FireLight platform sales component including pre-sale functions, illustration, e-application, post-sale services and more, resulting in what the vendor characterizes as a unique solution to quickly and efficiently create selling experiences and processes based on the channel, while reducing costs associated with multiple system implementations and maintenance.

Simple and User Friendly

“It’s our goal to keep things simple and user-friendly so people can spend less time figuring out a new system and more time conducting business,” comments David Fenimore, CEO, Insurance Technologies. “That’s why FireLight Embedded is a game changer; it’s the key that unlocks access to FireLight services through existing solutions so users can conduct business in the systems they’re familiar with. This extension of our platform eliminates the need to manage multiple systems that don’t talk to each other—FireLight Embedded gives users FireLight functionality in their full suite of platforms without sacrificing experience.”

Insurance Technologies Integrates FireLight e-App with LexisNexis Identity Management Solutions



Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

Leave a Comment