Farmers of Salem Deploys the Finys Suite

The insurer has rolled out for homeowners on the platform to all its agents and will begin its commercial lines implementation in early 2020.

(Thomas Edison house, New Jersey. Photo credit: Brandi Day.)

Farmers of Salem, a Salem, N.J.-based regional mutual insurer, has gone into production with the Finys Suite, a platform of integrated modules for processing personal and commercial property/casualty insurance. Finys (Troy, Mich.) announced that the insurer rolled out its Homeowners insurance line on the platform to all its agents on December 2, 2019. Farmers of Salem will begin its commercial lines implementation in early 2020 and continue until all lines are converted onto the Finys platform.

Jim Doherty, President, Farmers of Salem.

“With a focus on today and an eye to the future, the Finys Suite improves our technology, web-based functionality, and user experiences for our agents and policyholders,” comments Jim Doherty, President, Farmers of Salem. “We’re also very excited, knowing this technology will enable us to innovate and leverage InsurTech opportunities that benefit our policyholders and agents.”

Founded 1851, Farmers of Salem offers a wide range of home and business insurance products while delivering specialized insurance programs and expertise to service the Habitational insurance marketplace.

Farmers of Salem chose Finys for its ability to provide enhanced user experience by improving access to information through portals for agents and policyholders. These portals will provide real-time policy information, self-service functionality, and improved efficiencies for all users, according to a Finys statement. The new platform will enable Farmers of Salem to manage its own rates, forms, and system updates to improve speed to market on future product enhancements. The suite will also ensure access to improved data for more effective decision-making, according to the vendor.

Maximizing Productivity and Efficiency

“By putting personal and commercial lines on the Finys Suite, Farmers of Salem is maximizing its productivity and efficiency, even as it streamlines its operations,” comments Kurt Diederich, co-founder, President, and CEO of Finys. “Getting Homeowners launched is a huge step that will make the commercial-lines rollout go more smoothly. We’re grateful to Farmers of Salem for their faith in us.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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