Farmers Insurance Partners with SimpliSafe to Provide Home Security Systems

The collaboration aims to help lessen home damages and generate potential savings on homeowners’ policies.

(Image source: SimpliSafe website.)

Farmers Insurance (Los Angeles) has undertaken a pilot in partnership with SimpliSafe (Boston), maker of award-winning home security systems to help make preventative smart home protection available to homeowners in Ohio, Iowa and Alabama. The pilot effort aims to help insured homeowners protect their homes in those three states against theft, fire and water damage, while also providing them with potential savings on their homeowners insurance policies, according to a statement from SimpliSafe.

Carolyn Wald, Head of Innovation Integration, Farmers Insurance.

Throught the pilot, Farmers customers in the three participating states who bind a new Smart Plan Home policy between April 1, 2021 and May 31, 2021 will be qualified to receive an included custom 7-piece home security system from SimpliSafe, provided with their homeowners insurance policy at no extra charge. The system will include key components, including the SimpliCam HD camera and both water and motion sensors, as well as one month of SimpliSafe’s most comprehensive 24/7 professional monitoring.

SimpliSafe pitches its smart home technology and professional monitoring as helpful with early detection of theft and water damage issues before they become major insurance claims, saving homeowners unexpected costs down the line.

Opportunity to Offer Home Security and Monitoring Services

“At Farmers, our determination to adopt and offer the latest technology to benefit customers continues to grow,” comments Carolyn Wald, head of innovation integration, Farmers Insurance. “With SimpliSafe, we saw an opportunity to offer home security and monitoring services to customers when they are purchasing homeowners’ insurance, a time when home safety and security is likely to be top of mind.”

“We are excited to work with Farmers on this smart home insurance program to help customers spot and address potential hazards early on,” Matt Wolf, Head of Partnerships, SimpliSafe. “We’re aligned in our commitment to providing homeowners with flexible and affordable options and are eager to see how we can deliver on making home the safest and best place on Earth.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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