(Image source: Ethos homepage.)
Ethos (Austin, Texas) has expanded its relationship with Banner Life Insurance Company (Frederick, Maryland) to offer two new whole life insurance products through its platform. The products—Simplified Issue Whole Life and Guaranteed Issue Whole Life—are designed to provide final expense coverage and expand access to permanent life insurance for families.
Peter Colis, CEO, Ethos.
“We are thrilled to deepen our relationship with Banner Life and help bring their trusted brand into the final expense market,” says Peter Colis, Co-Founder and CEO, Ethos. “This expansion demonstrates the power of our technology platform—by moving from initial concept to an in-market launch in just under five months, we’ve again proven that we can enable world-class carriers to reach more families with the protection they need, faster than ever before.”
Banner Life says the offering supports its efforts to broaden access to affordable life insurance products.
Making Coverage More Accessible
Mark Holweger, President and CEO, Banner Life and William Penn.
“We are very pleased to collaborate with Ethos on the launch of two new whole life insurance products to the marketplace,” says Mark Holweger, President and CEO, Banner Life Insurance Company. “Ethos shares our commitment to closing the U.S. life insurance gap, and we’re proud to offer solutions that make coverage more affordable and accessible.”
The products will initially be available through select agencies and are intended to support coverage for end-of-life expenses and other financial needs.
Ethos says the expansion increases the number of products available on its platform and reflects continued collaboration with carrier partners to broaden distribution and improve access to life insurance.
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