Ethos Adds Former Zillow Executives to Scale Agent Partnerships Business

The appointments of the seasoned sales and marketing executives aim to strengthen the company’s leadership team as it scales its agent partnership capabilities.

(Image source: Ethos homepage.)

Ethos, a San Francisco-based InsurTech distributor with the stated mission of transforming the life insurance space, has announced the appointment of three new executives to its agent partnerships team: Rob Broesler, Jr., VP and general manager of partnerships; Nick Fitzer, VP of sales; and Keri McGhee, head of partnership marketing.

Erin Lantz, Chief Revenue Officer, Ethos.

“These new appointments further strengthen our leadership team as we scale our agent partnership capabilities to meet the growing demand for affordable life insurance policies,” comments Erin Lantz, chief revenue officer, Ethos. “As a company that prides itself on providing a faster, better, and easier life insurance experience, we’re excited to welcome Rob, Nick, and Keri to our team. They are leaders in their fields and have deep experience in bringing fresh thinking to an industry steeped in tradition.”

As VP and general manager of partnerships, Rob Broesler is tasked with expanding the adoption of Ethos’ technology-driven life insurance platform among independent insurance agents to help grow their business and increase the number of families protected by Ethos, according to a statement on the appointments. Broesler has over 15 years of experience in making complicated business problems and systems more effective to his role at Ethos, the company says. He previously spent more than eight years at Zillow, leading business operations for Zillow’s Mortgage Marketplace, Analytics for Marketplace, and Zillow Home Loans. Broesler received a PhD and MS in materials science from the University of California at Berkeley and a BS in applied physics from Columbia University.

Nick Fitzer, VP, Sales, Ethos.

“At Zillow, I loved to help mortgage lenders and brokers of all sizes grow their businesses through our platform, and I’m excited to do the same at Ethos,” comments Broesler. “I was attracted by the culture, which is similar to Zillow’s. Ethos moves fast, thinks big, and is dedicated to bringing the best new tools to the insurance industry.”

As VP of sales, Nick Fitzer will lead Ethos’ partnership and consumer sales teams focusing on customer experience for Ethos customers and partner agents.  Fitzer has spent over a decade scaling sales organizations at rapid-growth companies, according to the Ethos statement. Before joining Ethos, he spent 11 years at Zillow and helped grow its mortgage business significantly by defining the customer acquisition strategy, launching two B2B marketplace products, and scaling the sales and operations organization. He earned a BA in finance and marketing from Seattle Pacific University.

Expanding Agent Network

As head of partnership marketing, Keri McGhee is responsible for building a team to ensure Ethos’ agent partners have the industry insight and marketing tools to grow their business and understand the needs of their consumers. The partnership marketing team will also help expand Ethos’ agent network, the company reports. McGhee spent the last nine years on the partner side of real estate, including seven years leading the B2B partner teams at Zillow. She also spent 20+ years in channel distribution, where she focused on helping tech companies strengthen partner loyalty and experience.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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