EquiTrust Builds New Hybrid Annuity/LTC Product with Sapiens’ Technology

Utilizing Sapiens IllustrationPro and ApplicationPro, EquiTrust launched the product and process for customer acquisition in under six months.

(Image source: EquiTrust.)

EquiTrust (Des Moines), a North American life and health insurance company, has joined with global insurance software provider Sapiens International Corporation (Holon, Israel) to announce the launch of the company’s Customer Acquisition solution. The solution empowers EquiTrust’s marketing partners to illustrate, sell and complete digital application entry for a newly available Annuity/Long Term Care hybrid insurance product, Bridge, leveraging Sapiens’ IllustrationPro and ApplicationPro to provide a next-generation digital experience, according to a joint statement.

Jamie Yoder, President and General Manager, Sapiens North America.

“Enabling EquiTrust to launch their new product through the Sapiens Customer Acquisition solution in under six months is a testament to the strength of the solution and depth of knowledge from our team,” comments Jamie Yoder, President & General Manager, Sapiens North America (Raleigh, N.C.). “Sapiens’ best-of-breed solutions drive innovation, are easy to navigate and are device agnostic, which further contributes to the overall user experience, engagement and flexibility that we continue to enable for our customers.”

The new Customer Acquisition solution provides split-second calculations for multiple complex scenarios in an intuitive, and engaging experience for EquiTrust’s marketing partners, according to the joint statement. The companies report that the solution seamlessly integrates into EquiTrust’s websites and portals, providing an interactive experience between illustration and eApp (electronic application), ultimately a game-changing engagement and a reduction in NIGO applications. The solution also utilizes Sapiens’ self-sufficiency “Home Office Toolkit” taking IT and Sapiens off the critical path for product changes, reducing the total cost of ownership.

Personalized Experience for Marketing Partners

“We are very excited to partner with Sapiens in our digital transformation journey,” comments Heather Kane, VP, Sales, EquiTrust. “EquiTrust will leverage Sapiens Customer Acquisition tools and capabilities to offer a personalized experience for our marketing partners. This will illustrate our new Bridge product in a clear and compelling way, helping our customers apply for it, providing a fully responsive and strong visual capability with a modern and intuitive user experience.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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