Equisoft Acquires Wealth Management CRM Vendor Grendel

Grendel which brings integration partnerships with leading custodians and other third-party data providers, offers one of the most comprehensive CRM-centric systems available to advisors.

(Image source: Grendel homepage.)

Equisoft, a Montreal-based provider of digital solutions for the insurance, wealth management and publishing industries has announced the acquisition of Grendel, a privately-owned U.S.-based company offering an industry leading customer relationship management system (CRM) purpose-built for the wealth management industry. Terms of the transaction, which took effect on May 31, were not disclosed.

Founded in 2004 and headquartered in West Chester, Pa., Equisoft describes Grendel as a development firm specializing in the financial services industry with a wide variety of industry connections and relationships.

Grendel’s eponymous flagship application suite is a web-based and mobile practice management solution built for financial advisors, broker-dealers, RIAs, and their clients.  Grendel’s modules include exhaustive client information management, compliance management, wealth management, account aggregation, email and file archive, client portal, practice management tools, advanced analytics capabilities, among other capabilities.

According to a Celent report dated May 2018, Grendel ranks among the top technology vendors offering “premier CRM solutions for the North American wealth management market.”  Consulting firm Aite identified Grendel as a firm to “acquire and engage” with.

Facilitating an Integrated Technology Ecosystem

According to an Equisoft statement, Grendel features a strong lineup of integration partnerships with leading custodians and other third-party data providers and offers one of the most comprehensive CRM-centric systems available to advisors today.  By leveraging the platform’s integrations, advisors can manage client relationships, execute trades, handle compliance tasks, generate performance reports, and e-sign documents all in one place, which translates into great efficiency gains, the vendor says.

“Our team is thrilled to become part of Equisoft,” comments Aaron Guidotti, CEO, Grendel. “We couldn’t be more excited as to what that means for our customers.  Equisoft is a fast-growing global powerhouse—and the resulting combination of our respective platforms is an ecosystem unmatched in our industry.  This is a win-win that will allow us to evolve while staying true to the mission that has guided us so far: making advisors’ lives easier.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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