Ensurem Acquired by Private Investment Firm 777 Partners

The acquisition provides capital to fulfill the vendor’s vision of providing a simplified Medicare shopping experience, online or over the phone.

(Image source: Ensurem homepage.)

Ensurem, a Clearwater, Fla-based insurance technology and product distribution company, announced today that it has been acquired by 777 Partners, a Miami-based private investment firm. The terms of the deal were not disclosed. The acquisition provides capital to fulfill the vendor’s vision of providing a simplified Medicare shopping experience, online or over the phone, according to founder and CEO Dave Rich.

Dave Rich, CEO and Founder, Ensurem.

This acquisition follows several years of significant growth at Ensurem. In 2020, Ensurem was named the fastest growing company in the Tampa Bay, FL, region by the Tampa Bay Business Journal.

Ensurem, which offers what it calls transparent and trusted Medicare solutions, recently released its beta “cyber agent” technology, providing customer needs analyses, product selection, and plan enrollment services online to the senior market. In addition to the company’s growing digital services, it also runs two contact centers staffed with fully licensed insurance agents specializing in senior insurance products.

Simplified Shopping Experience

Jorge Beruff, Principal, 777 Partners.

“Our vision is to provide Medicare shoppers with a more simplified shopping experience, allowing them to enroll their way whether that be online or by phone,” Ensurem’s Rich. “777 Partners’ acquisition provides us with the capital needed to carry forward this vision, while also giving us access to additional resources to aid in future product development and technology advancements.”

“We’re excited to add Ensurem to 777’s diversified portfolio of insurance technology companies,” comments Jorge Beruff, Principal, 777 Partners. “We’ve worked with Ensurem before and have followed their growth closely. Ensurem has quickly gained a reputation for being a change agent in the senior insurance market, and this acquisition underscores 777’s continued commitment to the creation of innovative insurance products.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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