Digital interaction is not simply a customer preference but a cultural shift in individual behavior. Today’s “connected” consumer uses digital technology as a mediator of all their activities, including their commercial activities. Getting insurance customers on board and retaining them depends on seamless processes that delight by getting the task done efficiently and completely. It is in this “First Mile” of interaction that excellence in communication and transaction forges the initial customer relationship. Similarly, it is on the front end of claims processing where insurers secure customer loyalty and willingness to promote their brand to family and friends.
In this one-hour webcast recording, you will hear about the competitive imperative of achieving timely and effective communications about new products to the market, offering personalized proposals to customers, and making the shift from traditional, paper-driven communications to omnichannel digital options. During the recorded discussion our speakers:
- Identify key challenges faced by insurers striving to meet customer expectations set by digital leaders;
- Pinpoint how digital technologies can drive major business improvements across complex workflows while delighting the connected consumer;
- Present insurance use cases for new business and underwriting, claims, premium accounting and customer service.