Empathy and Majesco Partner to Benefit Life Insurance Carriers and Beneficiaries

The two companies join forces to elevate the beneficiary experience by equipping life insurers with advanced technology and value-added support services.

(Image source: Empathy website.)

Majesco (Morristown, N.J.), a global provider of cloud insurance software solutions for insurance business transformation, has announced a new partnership with Empathy, a New York-based provider of a platform designed to helps families navigate the emotional and logistical challenges of loss. This partnership will provide life insurers with tech-powered services to aid them in delivering comprehensive bereavement support to beneficiaries, according to a Majesco statement.

Ron Gura, Co-Founder and CEO, Empathy.

A recently published installment of Empathy’s annual Cost of Dying report found that the average bereaved family spends close to $5,000 on all legal matters, yet under 15 percent of these families have access to life insurance or dedicated funds to settle the estate. The strain faced by bereaved families presents both a challenge and an opportunity for life insurance carriers, as they work with families struggling through these burdens every day, according to the Majesco statement. Majesco asserts that insurance providers are in a unique position to go beyond a financial payout and act as a source of support, guidance, and information for grieving beneficiaries.

“If you want to build a relationship of trust and generational loyalty with beneficiaries, the first step is providing valuable support that acknowledges the nature and significance of the burden they face,” comments Ron Gura, co-founder & CEO, Empathy. “Our experience has taught us that the burden of loss is both broad and deep, and life insurers can play a leading role in supporting bereaved families as they navigate emotional and logistical challenges. Partnering with industry leaders like Majesco further simplifies the implementation of our services with insurers of all sizes, meeting beneficiaries where they are. Together, we are transforming transactions into relationships and sticking around with families in the days, weeks, and months following their loss.”

Raymond Law, SVP, General Manager, L&A and Group Products, Majesco.

Over 350 insurers, from startups to some of the world’s largest insurance companies, use Majesco’s SaaS solutions to anticipate what’s next and deliver customized experiences that customers rely on, the vendor notes. Empathy’s bereavement care platform is designed to accentuate that support, ensuring that beneficiaries have access to comprehensive grief care and helping them wind down their loved one’s affairs with full administrative assistance.

“The life, annuity and health market is evolving in its understanding of ways in which insurance providers can improve operationally and create long-term value for beneficiaries especially during their most difficult and critical moments,” says Ray Law, SVP & GM of Products, Majesco. “As a company focused on delivering outstanding experiences for customers, we pride ourselves on selecting innovative partners like Empathy to maximize the support we are able to offer to the people we serve.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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