Duck Creek Names Bindu Crandall as Chief Marketing Officer

Crandall’s experience includes serving as CMO of Navisite and SVP of Marketing at Optima Healthcare Solutions.

(Bindu Crandall, CMO, Duck Creek Technologies. Source: LinkedIn.)

Duck Creek Technologies (Boston), a major provider of a core system/insurance platform and related solutions for the property/casualty and general insurance industry, has announced the appointment of Bindu Crandall as Chief Marketing Officer (CMO). As CMO, Crandalll is responsible for overseeing Duck Creek’s strategic marketing and branding efforts driving the company’s global expansion and leadership as a provider of P&C insurance software and services, according to a Duck Creek statement.

Mike Jackowski, CEO, Duck Creek Technologies.

“Bindu is a seasoned marketer and leader who understands how to connect with SaaS customers and deliver value,” comments Mike Jackowski, CEO, Duck Creek Technologies. “She has a wealth of experience building and scaling world-class marketing organizations for cloud-based software companies. I am thrilled to welcome her to the Duck Creek team and look forward to working with her to accelerate our growth and expand our market leadership.”

Crandall has 20 years of experience at enterprise technology companies, during which she acquired deep expertise in branding, demand generation, thought leadership, and content strategy to her role, backed by a proven track record of successfully launching brands and products through revenue-driven marketing and sales strategies, according to the Duck Creek statement.

Amplifying Brand, Engaging Audiences and Driving Business Outcomes

“I am honored and excited to join Duck Creek at this pivotal time in the insurance industry,” Crandall comments. “Duck Creek is a visionary company that is transforming the way insurers operate and serve their customers. I am impressed by the company’s culture, products, and customer-centric approach. I look forward to collaborating with the talented Duck Creek team and partners to amplify our brand, engage our audiences, and drive business outcomes.”

Prior to joining Duck Creek, Crandal was the CMO of Navisite, part of Accenture, a digital transformation and IT services provider, where she built an award-winning marketing organization that relaunched the company as a leader of managed cloud services in the mid-market, Duck Creek reports. Earlier in her career, she was SVP of Marketing at Optima Healthcare Solutions, a SaaS provider for the post-acute care industry, and held senior marketing, product marketing, and strategy roles at companies including Internap, McKesson, and Scientific Atlanta (now Cisco).

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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