Denim Reaches Beyond U.S. with Startupbootcamp Colab InsurTech London Selection

The mobile marketing platform will have the opportunity to engage with some of the world’s largest financial services brands through its partnership with SBC Colab.

(Image source: Denim homepage.)

Denim, a Des Moines, Iowa-based mobile marketing platform for financial services, has announced that it has been selected to partner with Startupbootcamp Colab InsurTech London (SBC Colab). As an innovation program, SBC Colab identifies insurers’ priorities and gaps within business operations and aligns them with the best emerging technologies.

Gregory Bailey, CEO, Denim.

“We’re excited and honored to have been selected to partner with SBC Colab,” comments Gregory Bailey, founder and CEO, Denim. “Since the earliest days of Denim, we’ve had plans to make our platform available beyond the U.S. Our partnership with SBC Colab will pave the way to many new international opportunities. Beginning in January 2019, in London, we look forward to working with some of the largest insurance and financial services brands in the world.”

During 2018, Denim was named an InsurTech 100 by London-based FinTech Global. This year the company also made biggest update to its platform since launch: Smart Campaigns, a solution for automatically optimizing mobile advertising across local markets. The startup reports that it signed multiple Fortune 500 financial services firms as new customers this year, as well as expanding its relationship with American National Insurance Company, the vendor’s first customer.

“And we’re not slowing down,” Bailey comments. “We’ll have more exciting product announcements before the end of the year, and we have big plans for 2019 as we continue building on our mission of making marketing personal, at scale.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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