CyberScout Launches Solution to Prevent Cyber Fraud and Increase Customer Engagement

CyberScout HQ is a marketplace for identity management and cyber security needs that insurers can use to reduce cyber fraud, increase customer engagement and enhance revenue.

(Moscow’s AviaPark market. Photo credit: Alexander Savin.)

CyberScout (Providence, R.I.) has announced the launch CyberScout HQ, which the vendor characterizes as a marketplace for identity management, privacy, and cyber security education, products, and services. Designed to increase customer and employee engagement, CyberScout HQ gives insurers a way to provide consumers a simple, intuitive and streamlined way to interact with a full suite of identity and data defense solutions, tools and education, according to a vendor statement.

CyberScout says its solution addresses consumer demand by providing individuals with a one-stop-shop solution for all services relating to cyber protection and, in doing so, connects subscribers, brokers and insurers in an active conversation around the current and future threats to individual identity.

The vendor notes that identity management is among the fastest growing voluntary benefits companies can extend to their employees, and supporting fraud victims with identity management services has been shown to improve recruitment as well as retention.  “In addition, employees who are victimized can stay on the job knowing their case is being remediated by a trusted source,” the CyberScout statement says.

Risk-Free Revenue for Insurers

CyberScout HQ is designed as an online marketplace, intended to provide an intuitive experience that promotes consistent interaction with consumers. It includes the vendor’s LifeStages Identity Management with Resolution Services, complemented by ongoing educational tips and add-on security products. CyberScout asserts that everything customers need to combat cyber crime can be found in CyberScout HQ, reducing exposure to cyber threats while building customer loyalty and generating risk-free revenue for insurers and loyalty for employers.

Matt Cullina, CEO, CyberScout.

The CyberScout HQ marketplace can be white-labeled to build positive brand association with insurers and flexibly configured to address multiple audience segments and prioritized threats for households and businesses, the vendor reports. Drawing on insights about customer behavior, providers can make customized offers and advertising according to customer risk profiles and client preferences.

“CyberScout HQ is a game changer for leading insurers and employers who want to get closer to their customers and employees, attract new demographics and innovate more rapidly,” comments Matt Cullina, CEO, CyberScout. “Bringing together the breadth of CyberScout’s industry-leading services and expertise, CyberScout HQ addresses multiple threats to households and businesses, protecting customers from the spiraling risks of today’s digital, social and mobile lifestyle and the hyper growth of cyber crime.”

CyberScout HQ is designed to minimize customers’ exposure to cyber risk; monitor their personal information with fraud-focused defense services; and manage any damage to their identity, privacy, and security in the event of a breach with personal advocacy from CyberScout’s team of fraud experts.

The CyberScout HQ marketplace debuts with two essential tools for consumers to protect against identity theft, described below by the vendor:

Truman Grade is a browser extension that monitors web sites and grades each site on its security so customers can proactively protect their personal information. It alerts the customer to a risk in real time so they can make informed decisions and connect only to safe, legitimate web sites, avoiding privacy risks, phishing schemes, and insecure online forms.
Password Protector provides a safe and easy way to keep track of unique passwords, reducing the risk of the users’ accounts being hacked. It’s the first password vault that can be branded by insurers as part of their CyberScout HQ marketplace.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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