CUNA Mutual Automates Annuity Sales and Processing with iPipeline AFFIRM

AFFIRM will help CUNA Mutual to automate the buying and selling process, leaving advisors more time to focus on serving their clients rather than on transaction orders.

(Flag of Madison, Wisc. Credit: Alan De Smet.)

CUNA Mutual Group (Madison, Wisc.) the leading provider of lending, insurance and wealth management products for credit unions, has selected iPipeline’s (Exton, Pa.) AFFIRM for Annuities platform to enable digital buying, selling and processing for advisors and their consumer clients. The vendor describes AFFIRM for Annuities as an order-entry solution used by advisors, supports customized workflows and enables suitability reviews to ensure FINRA, SEC and state compliance.

Bob Buckingham, VP, Annuities, CUNA Mutual Group.

Bob Buckingham, VP, Annuities, CUNA Mutual Group.

“Hardworking Americans are looking for investment products that are simple and easy to understand. Technology is a critical part of strengthening the investment experience between advisors and their clients,” comments Bob Buckingham, VP, Annuities, CUNA Mutual Group. “The collaboration with iPipeline will help us automate the buying and selling process with our leading annuity products giving advisors more time to focus on guiding and serving their clients rather than transaction orders.”

CUNA Mutual Group’s new process is scheduled to be available this fall and will include MEMBERS Horizon, a new variable annuity, launched in early-August.

“With the accelerated pace of today’s investment environment, our ability to introduce new, innovative annuity products quickly into the market is critical to our advisor community,” adds CUNA Mutual’s Buckingham. “This new process is an important part of meeting the needs of our customers.”

Meeting the Needs of Advisors and Clients

Tim Wallace, CEO, iPipeline.

Tim Wallace, CEO, iPipeline.

“CUNA Mutual Group’s decision to select our AFFIRM platform for the buying, selling and processing of annuities coincides with successful deployments of the solution for some of the nation’s most renowned financial institutions,” comments Tim Wallace, CEO, iPipeline. “We have invested years into building out the capabilities of the AFFIRM platform, and the increasing volume of advisor orders being processed today is the fruit of our labor.”

“Advisors and consumers alike have high expectations for an easy and fast digital experience. AFFIRM fulfills this need while supporting all of the workflows and suitability reviews required by financial institutions to ensure the necessary levels of compliance,” Wallace adds. “We are committed to the success of CUNA Mutual Group’s AFFIRM launch and to the support of their partnering financial institutions.”

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

Leave a Comment