CUNA Mutual AdvantEdge Analytics’ New Data Platform Integrated with Microsoft’s Common Data Model 

The AdvantEdge Analytics Data Platform helps credit unions to digitally transform by expanding their ability to connect and scale to any data system or third-party technology.

(Image source AdvantEdge Analytics homepage.)

CUNA Mutual AdvantEdge Analytics, a provider of data analytics solutions to credit unions and a member company of Madison, Wisc.-based CUNA Mutual Group, has has launched its new data platform for the credit union industry, which utilizes Microsoft’s technology. Flowing from a collaboration between Microsoft and AdvantEdge Analytics announced in March, the platform debuts what the vendor calls one of the first industry-specific Common Data Model extensions designed for credit unions. The announcement was made in conjunction with Microsoft Inspire 2018.

Tim Peterson, President, CUNA Mutual AdvantEdge Analytics.

The AdvantEdge Analytics Data Platform helps credit unions to digitally transform by expanding their ability to connect and scale to any data system or third-party technology, ultimately improving the member experience, according to a vendor statement. AdvantEdge Analytics reports that its customers, Idaho Central Credit Union, Michigan Educational Credit Union and Randolph-Brooks Federal Credit Union (RBFCU) are currently in private preview with the new platform and will begin full implementation shortly.

“The collaboration between Microsoft’s technology leadership and our extensive experience working with credit unions creates the industry standard that delivers the full value of data analytics to our industry,” comments Tim Peterson, president, AdvantEdge Analytics. “The new AdvantEdge Analytics Data Platform significantly advances our industry’s data capabilities to truly help credit unions digitally transform and improve the member experience.”

The newly launched data platform delivers deeper insights into a credit union’s business data through one standardized way of organizing their data assets, the vendor statement explains. The AdvantEdge Analytics Data Platform integrates into the Microsoft digital toolset, allowing insights to be gleaned out of Microsoft Power BI and other tools like Microsoft Dynamics 365, Microsoft Power Apps and Microsoft Flow in the future.

Transforming Big Data into Insights

Charles Lamanna, General Manager, Application Platform, Microsoft Corp.

“AdvantEdge Analytics’ financial services expertise, combined with Microsoft’s expertise in business applications and analytics, will benefit credit unions through the industry-focused application on top of Microsoft’s Common Data Model,” comments Charles Lamanna, general manager, Application Platform, Microsoft Corp. “As data continues to transform entire industries, we are pleased to see AdvantEdge Analytics use this standard to help our customers transform big data into real insights.”

AdvantEdge Analytics will co-present with BCU at Microsoft Inspire 2018 and introduce the new platform to an audience of leading business and technology decision makers. AdvantEdge Analytics provides an integrated suite of software tools and insight activation services. The company aims at building scale, better member intelligence and accelerated analytics adoption to help credit unions strengthen market share and build long-term growth.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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