CSAA Insurance Selects EIS Group’s Digital Experience Platform

EIS DXP, which is tightly integrated with CSAA’s deployed EIS core systems, is designed to to deliver persona-based digital experiences within an omni-channel user environment.

(Mt. Diablo Visitor Center, Walnut Creek, Calif. Photo credit: Kyle Hawton.)

CSAA Insurance Group (Walnut Creek, Calif.), a AAA insurer, has selected the EIS Group’s (San Francisco) Digital Experience Platform (EIS DXP) to support customer interaction and engagement and extend the insurer’s successful deployment of EIS policy and billing systems, according to a vendor statement.

Kim Bissell, Director, CSAA Insurance Group.

CSAA Insurance Group provides AAA-branded insurance for AAA-partner clubs in 23 states and the District of Columbia, and has deployed EIS Suite components EIS PolicyCore and BillingCore for all personal lines of business. EIS describes the EIS Digital Experience Platform as designed to deliver persona-based digital experiences within an omni-channel user environment. The vendor says that the addition of DXP enables CSAA Insurance Group to accelerate expansion of customer self-service capabilities to deliver consistent experiences on a lower cost platform. CSAA Insurance Group will leverage DXP to expand its web presence to customers.

“Our customers appreciate being able to engage easily with us when and how they choose, and high-quality, self-service experiences are a key driver of customer loyalty and retention,” comments Kim Bissell, director of policy administration services, CSAA Insurance Group. “CSAA Insurance Group’s selection of DXP aligns with our customer-focused transformation strategy and provides us the ability to leverage digital capabilities within the EIS Suite to provide a better, more consistent user experience at a lower cost of delivery.”

Rowshi Pejooh, EVP, Product Management, EIS Group.


Through its tight integrated with the core processing systems in the EIS Suite, DXP will enable CSAA Insurance Group to the following, according to the vendor’s description:

  • Empower customers with enhanced web self-service quote, buy, policy servicing, and inquiry capabilities;
  • Deliver consistent user experiences across engagement channels and the lifecycle of customer interactions;
  • Increase speed-to-market and reduce the cost of digital solution delivery; and
  • Deploy a lightweight web presence using modern technologies—such as Restful services and JSON language—that is easy to support and upgrade.

“We are very pleased to be able to provide CSAA Insurance Group with a digital solution that enhances customer engagement,” comments Rowshi Pejooh, executive VP, product management, EIS Group. “We admire how CSAA Insurance Group placed customer needs firmly at the center of its successful core systems modernization and are delighted to be able to help them bring further value to their customers.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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