CSAA Insurance Names Linda Goldstein EVP Customer Experience & Marketing

Goldstein leads all aspects of marketing, including digital marketing, brand management, marketing analytics, market research, CX management, data strategy and direct marketing.

(Mt. Diablo near Walnut Creek, Calif. Image credit: Andrew Uematsu.)

CSAA Insurance Group (Walnut Creek, Calif.), a AAA insurer, has promoted Linda Goldstein to executive VP, customer experience and marketing. Goldstein was VP of marketing channels and partners.

Linda Goldstein, EVP, Customer Experience & Marketing, CSAA Insurance Group.

“Linda is a proven leader with a passion for serving customers,” comments Tom Troy, president and CEO, CSAA Insurance Group. “Her focus on enhancing the insurance experience helps us deliver on our vision to be AAA Members’ first choice for solutions to life’s uncertainties.”

As a member of the organization’s executive leadership team, Goldstein leads all aspects of marketing, including digital marketing, brand management, marketing analytics, market research, customer-experience management, data strategy and direct marketing, according to a CSAA Insurance Group statement.

Thomas Troy, President and CEO, CSAA Insurance Group.

“Our customers are at the center of everything we do, and they provide valuable insights that can help us improve how we serve them,” comments Goldstein. “I am inspired to lead a talented group of professionals who share a passion for understanding AAA Members and a dedication to satisfying their insurance needs.”

Career at Citigroup

Prior to her serving as VP of marketing channels and partners, Goldstein held various senior executive marketing positions during a 17-year career with Citigroup. She holds a bachelor’s degree from Boston University and an MBA from Fordham University.

Goldstein also serves as president of the board of directors for Berkeley Humane, an organization serving the people and animals of its community by providing life-saving programs for cats and dogs, cultivating compassion, and strengthening the human-animal bond.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at [email protected] or (503) 936-2803.

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