Cowbell Cyber Integrates with Talage Wheelhouse

The integration with Wheelhouse provides a quick, easy path to digital distribution, enhances the purchasing experience of cyber policies for small businesses while increasing agent productivity.

(Image credit: JackieLou DL.)

Cowbell Cyber, a Pleasanton, Calif.-based startup insurance distributor using artificial intelligence (AI) to underwrite insurance for small to medium enterprises (SMEs), has announced its integration with Talage’s (Reno, Nev.) Wheelhouse platform to enable appointed agents to process cyber coverages.

Dan Law, Director, National Accounts, Cowbell Cyber.

Launched in 2019, Cowbell specializes in admitted cyber insurance programs for businesses with revenue up to $250 million in all 50 states. By providing the digital tools Cowbell’s agents need to sell cyber insurance via any channel, Wheelhouse shortens the quote-to-bind time and automates manual processes for increased efficiency, productivity, and growth, according to a Talage statement.

“Cyber coverage is rapidly emerging as a financial protection that small business owners, in particular, are anxious to get,” comments Dan Law, director, national accounts, Cowbell Cyber. “Our goal with Cowbell and our proprietary Cowbell Factors is to simplify the quantification of cyber risk and make cyber insurance accessible to all businesses. It’s about speed-to-market for small business owners who need this kind of coverage. This integration with Talage’s Wheelhouse is a great step forward for us.”

Cowbell seeks to provide protection for SMEs vulnerable to the growing threat of cyber incidents and ransomware attacks. Owing to the increasing frequency and severity of such attacks, smaller businesses need education about the types of coverage that may be suitable to their needs. Digital distribution is increasingly demanded by insurance companies, agents, potential policyholders, and existing insureds for new kinds of insurance, according to the Talage statement. For Cowbell, the integration with Wheelhouse provides a quick, easy path to digital distribution, enhances the purchasing experience of cyber policies for small businesses, and boosts agent productivity, the vendor says.

Adam Kiefer, CEO, Talage.

Speed to Market

“We appreciate Cowbell’s singular focus on providing cyber coverage to vulnerable and underserved small businesses,” comments Adam Kiefer, CEO, Talage. “By working together, and through integrations such as this one, commercial insurance coverages, like the cyber products offered by Cowbell, can be brought to market faster than ever before.”

Talage reports that Cowbell’s integration with Wheelhouse is already live, giving Cowbell’s agents immediate access to user-friendly portals, online checkout capabilities, intuitive automation, and optimized agent-customer interactions for educational purposes in complex sales situations.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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