COUNTRY Financial Taps Cambridge Mobile Telematics to Launch DriverIQ App

Now available to policyholders in Colorado and Minnesota, the App uses mobile sensing and statistics to measure and score driving quality.

(Image source: Pixabay.)

COUNTRY Financial, a Bloomington, Illinois-based insurance and financial services provider, has announced an agreement with Cambridge Mobile Telematics (CMT) for the mobile telematics and behavioral analytics firm to deliver its telematics program to COUNTRY Financial personal auto policyholders. The new Connected Insurance program will provide COUNTRY Financial customers actionable information and behavioral insights to improve driver behavior via COUNTRY Financial’s new DriverIQ app.

DriverIQ screenshots. Source: App Store. (Click to enlarge.)

“COUNTRY prides itself on helping people when accidents happen, but our partnership with Cambridge Mobile Technology will result in clients that will avoid tragedies all together,” comments Chad Mirock, VP, Personal Lines, COUNTRY Financial. “Roads are safer, our clients benefit, and we should strengthen our client relationship through the DriverIQ App.”

The DriverIQ app, is now available to COUNTRY Financial’s policyholders in Colorado and Minnesota, with more states pending in the future, according to a CMT statement. The app is built using CMT’s DriveWell platform, which uses mobile sensing and statistics to measure and score driving quality, is designed to help drivers become safer drivers via engaging incentives rooted in behavioral science and uses machine learning to reconstruct crashes. The CRM products aim to enable insurers to price risk more accurately, lower loss ratios, automate claims processing, and offer emergency roadside assistance.

The DriverIQ app provides COUNTRY Financial with a flexible way to incorporate multiple value propositions for policyholders including rewards and discounts depending on geography, according to the vendor. The DriverIQ app provides feedback to drivers after every trip, highlighting areas of risk enabling users to reduce their risk of accidents while getting more value from their insurance purchase.

Ryan McMahon, VP, Insurance, CMT.

Flexible Solutions to Reduce Exposure, Improve Results

“This partnership with COUNTRY Financial represents a tremendous opportunity to work together to make our roads safer,” comments Ryan McMahon, VP, Insurance, CMT. “It demonstrates our commitment to working with insurance providers to develop flexible solutions that both reduce their exposure and improve results.”

The telematics program is available to all of COUNTRY’s auto policyholders within the two states, CMT reports. Policyholder benefits include earning discounts or rewards while improving driver safety, full transparency in driver scoring, and a Family Sharing feature that provides a coaching opportunity for parents with teen drivers.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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