Conifer Insurance Adopts Betterview’s AI-Driven Property Profile

The solution will deliver property data and analytics to Conifer’s commercial lines underwriting team to assist in the underwriting evaluation process. 

(Image source: Conifer Insurance Company homepage.)

Conifer Insurance Company (Birmingham, Mich.), a provider of customized commercial insurance products for regional industry groups underserved by large national and international insurance companies has selected InsurTech Betterview’s (San Francisco) artificial intelligence-driven Property Profile solution to deliver property data and analytics to Conifer’s commercial lines underwriting team to assist in the underwriting evaluation process.

David Tobias, Co-Founder and COO, Betterview.

Launched in August of 2018, Property Profile uses artificial intelligence (AI) to analyze manned aircraft and satellite imagery of individual risks, factoring in historical weather and other data sources to determine roof condition and various other characteristics necessary to evaluate the risk of future insurance losses.

Validating Assumptions about Risk Exposure

“We are always evaluating opportunities in the InsurTech space, especially if they can help us to mitigate risk or enhance our customer and agent relationships,” comments Nick Petcoff, President of Conifer Insurance Company.  “One of the things that stuck out to us initially about Betterview was the commercial lines loss control experience of its co-founder Dave Tobias.  This experience translated well during our proof of concept as Property Profile validated assumptions we already suspected about potential risk exposure in our book of business.  We were very impressed with the final results of our POC and felt Property Profile’s unbiased analysis would be an effective communication tool when talking to insureds and agents about individual building and property risks.”

Conifer Insurance Company, along with other Betterview customers, are able to access the vendor’s property data and analytics via API, Betterview’s Guidewire PolicyCenter integration or through its web platform by typing in an address or uploading a CSV file.  Users seeking greater detail can click on a link to order a drone inspection.

David Lyman, Co-Founder, Betterview.

Accurate and Actionable Roof Data

“One of the biggest challenges for commercial lines insurers is getting accurate and actionable roof data on commercial buildings,” comments David Lyman, CEO and co-founder, Betterview.  “While personal lines insurers are mainly dealing two or three different roof types, commercial lines insurers are typically dealing with six or seven roof types, such as black EPDM, white TPO, PVC, modified bitumen, SPF, etc.”

Lyman reports that Betterview has invested thousands of hours training its machine learning platform during the last few years to accurately detect issues on various types of roof materials. “We are extremely proud that all of our hard work has paid off by having Conifer Insurance select Property Profile as a tool to help them proactively mitigate roof claims and communicate roof issues to their agents and customers,” Lyman comments.

Betterview Launches AI-Driven Roof Report to Identify Roof Condition & Characteristics

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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