Columbia Insurance Selects Betterview to Streamline Property Underwriting

Betterview’s technology helps Columbia’s underwriters automate their review and response process, especially for policy renewals.

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Columbia Insurance Group (Columbia, Mo.), which provides a range of property and casualty insurance coverages for small businesses, today announced it is partnering with InsurTech company Betterview to streamline its property underwriting processes.

Scott Mackey, Chief Underwriting Officer, Columbia Insurance Group.

“Betterview allows us to get a solid actionable read on a property’s conditions without sending out an inspector,” comments Scott Mackey, SVP and chief underwriting officer, Columbia Insurance Group. “In particular, the Roof Scoring tool is very useful for us. Roofs can age out of sight for years, but Betterview’s technology helps our underwriters automate their review and response process, especially for policy renewals.”

Betterview offers a user-friendly software platform that combines geospatial data and machine learning technology to identify major risks on properties, designed to enable insurance companies such as Columbia to create a faster, more transparent, and frictionless underwriting process.

Seamless Integration with Quote and Underwriting Workflows

David Tobias, Co-Founder and COO, Betterview.

Property data captured and provided by Betterview can be seamlessly integrated into carriers’ quote and underwriting flows to facilitate fast and accurate policy quotations, according to the vendor. The Betterview platform provides underwriters with a clear view of a property’s condition at a moment’s notice to ensure an updated risk profile at time of renewal.

Established over 100 years ago as part of the mutual insurance movement in the American Midwest, Columbia Insurance Group now provides coverage in 14 states across the country.

“We are excited to bring Columbia Insurance Group onto our platform,” says David Tobias, co-founder and chief of operations, Betterview. “Our companies have  a longstanding relationship. Columbia has watched us grow, and we couldn’t be happier to be formally working together starting today.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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