CNA joins Vertafore’s Commercial Submissions Solution

The major commercial insurer’s participation on the real-time quoting platform brings independent agencies even greater choice to quickly quote coverage for their business clients.

(Image credit: Benjamin Suter/Unsplash.)

Vertafore (Denver), a provider of distribution-related insurance technology, has announced that CNA Insurance (Chicago) is the latest carrier to join its Commercial Submissions solution. As one of the country’s largest commercial property and casualty insurance companies, CNA’s addition to the platform brings independent agencies even greater choice to quickly quote coverage for their business clients, a Vertafore statement says.

Vertafore vaunts its Commercial Submissions solution as solving one of the insurance industry’s most enduring friction points for quoting for essential business coverage. With automated data entry, seamless integration with Vertafore’s agency management systems and real-time connectivity between agencies and carriers, Commercial Submissions significantly reduces the manual labor, multiple touchpoints and duplicate data entry that independent agents currently spend to find the right coverage for their business clients, the vendor says.

Stephen Marohn, SVP, Small Business, CNA.

CNA works with independent agents to ensure clients receive the personal service and attention they look for in a carrier. The insurer plans to start its participation on Commercial Submissions in the coming weeks with workers’ compensation, followed by BOP in the first half of the year, according to the Vertafore statement.

“Joining Commercial Submissions can help drive value for the agents we work with, helping grow their businesses and meet their business objectives,” comments Stephen Marohn, SVP, Small Business, CNA. “It has always been our goal to provide innovative solutions and leveraging Commercial Submissions offers another avenue for our clients to meet their goals effectively and efficiently.”

Commercial Insurance Quoting at the Speed of Modern Business

Vertafore characterizes itself as the insurance industry’s leader in market connectivity, having facilitated more than $13 billion in real-time carrier/agency premium submissions through its rating and connectivity solutions. Vertafore says it leverages its connectivity expertise to simplify and automate commercial lines for the independent agency channel.

Amy Zupon, CEO, Vertafore.

“Commercial Submissions delivers a game-changing experience for commercial quotes,” comments Amy Zupon, CEO, Vertafore. “This is technology that brings agencies and carriers closer together. It cuts through manual work and clutter. And it enables agencies to deliver the service and risk management advice their clients are looking for.”

Early agency adopters report that Commercial Submissions saves time, improves their profitability on commercial policies and enables them to better service their clients by offering multiple quotes in less time than it takes to get one quote through traditional workflows, according to Vertfore. Carriers on the platform also benefit from greater visibility for their commercial lines products within Vertafore’s unparalleled community of independent agencies, the vendor asserts.

Competitive Edge for Independent Agencies

Leavitt Group, the twelfth largest privately held insurance brokerage in the U.S., is a Commercial Submissions early adopter and leverages CNA’s products for its clients. With CNA on the platform, Leavitt says it is looking forward to being able to provide more coverage choices at the speed that their small commercial clients need.

Joe Callister, COO, Leavitt Group.

“One of the reasons CNA is such a key partner for us is because of their strength in the small business coverage space,” comments Joe Callister, COO, Leavitt Group. “We’re so excited about what Commercial Submissions is going to offer our agents because it brings everything into one place with one convenient application that’s seamlessly tied into our management system.”

“Our clients want quicker results and faster answers when they come to us, and more digital capabilities so they can engage with us when and where they want to,” Callister adds. “That’s what a commercial quoting platform provides us—the ability to give our clients the experience they need and want. And for our agents, it frees up their time so they can focus on advising clients instead of chasing paperwork.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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