Cincinnati Life Deploys iGO Drop Ticket to Simplify and Accelerate Agent Sales

iGO Drop Ticket Runs on SSG Digital Platform, which integrates with 1,400 distribution sites to increase product exposure.

(Tyler Davidson Fountain, Cincinnati. Image credit: Greg Reese.)

The Cincinnati Life Insurance Company, subsidiary of The Cincinnati Insurance Company (Cincinnati, Ohio) has deployed iPipeline’s (Exton, Pa.) iGO Drop Ticket to expand capabilities within the insurer’s independent distribution channel. Agents are able to access iGO Drop Ticket for Cincinnati’s term products via iPipeline’s Term Quote engine and a variety of distribution sites. iPipeline describes iGO Drop Ticket as an intelligent, rules-based short form, used by producers and call center support staff for application processing.

“The complexities surrounding selling life insurance are vast,” comments David Burbrink, VP, Cincinnati Life.  “Between state regulations, the multitude of products, and thousands of forms, selling this important part of a client’s financial future isn’t always easy. iGO Drop Ticket has already enabled us to simplify what agents need to do to get the business to us. Using the rules-based form, agents selling our products are guided through a short series of screens that collect all the vital information in minutes. This is providing us with a speed-to-market advantage and improving customer satisfaction.”

Market Momentum

“Anything that can be done to simplify the selling and buying process for agents and their customers will result in market momentum,” asserts Larry Berran CEO, iPipeline. “iGO Drop Ticket runs on iPipeline’s SSG Digital platform, which integrates directly with distribution websites. For carriers selling through independent distribution, there is no better way to speed processing and receive optimal exposure for products at the same time.”

The platform provides more than 500,000 producers within the largest insurance carriers, distributors, banks, and broker-dealers with the ability to automate the processing of insurance, Berran adds. “We are pleased to provide Cincinnati Life with this digital agent tool and level of product exposure,” he says. “Most importantly, we’re getting families insured faster.”

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at or (503) 936-2803.

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