Cerity Expands to California, Releases Two New Products to Benefit Small Businesses

PayGo relies on real-time payroll calculations, resulting in more accurate monthly payments that adjust automatically; PIX lets partners offer workers comp with Cerity acting as agent.

(Image source: Cerity PIX homepage.)

Cerity Insurance Company, an Austin, Texas-based startup subsidiary of workers’ compensation insurer Employers Holdings, Inc. (Reno, Nev.) that sells direct to small businesses, has launched in the state of California. The company now does business in 39 states and says it will add two more later this quarter.

Tracey Berg, President, Cerity.

“Businesses across the U.S. are facing unprecedented challenges,” comments Tracy Berg, President, Cerity. “We’re excited to bring our digital insurance platform to California businesses during this critical time as our products directly reduce business expenses and increase billing flexibility.” Cerity offers complete protection at an affordable price, with a team of licensed agents and 24/7 online access to important policy documents. We’re seeing more and more business owners looking to quickly reduce expenses, increase flexibility as their payroll fluctuates, and use online insurance platforms like ours.”

Cerity received written approval to sell in California on April 2, and launched the next day. “Our team moves quickly,” Berg remarks. “Every piece of our tech stack is modern and scalable, which guarantees we can move faster and offer more features than traditional agents and carriers.”

Cerity also recently released two new products designed to help small business owners.

It describes the first, PayGo, as a fully automated pay-as-you-go billing solution that works with all major payroll platforms. Unlike traditional workers’ compensation plans that require annual payroll estimations, large up-front fees, and painful year-end audits, PayGo relies on real-time payroll calculations, resulting in more accurate monthly payments that adjust automatically to a changing small business. “With no money down, cash flow advantages, and automated payment processing, PayGo has rapidly grown in popularity with small to medium sized businesses,” a Cerity statement says.

Dennis Dix, SVP and COO, Cerity Services, Inc.

The second, PIX, or Partner Insurance Exchange, is available to business professionals, affiliate platforms, and associations who work with and advise their clients and members. Enrolled partners gain access to Cerity’s Business Growth Engine, a suite of tools designed to quickly and easily educate their clients about the benefits of Cerity. These tools let partners offer a digital workers’ compensation option for their clients and members, with Cerity serving as the licensed agent.

Filling the Void for Independent Payroll Providers

“Payroll and accounting professionals are in a unique position to educate their clients and help them save money on insurance, but most are not licensed,” comment Dennis Dix, SVP, Chief Operating Officer, Cerity. “We currently fill that void for independent payroll providers and are excited to expand our PIX program to affiliations, associations, and franchises to help them continue to add value and grow membership.”

Cerity’s Total Cloud, Zero Customization Launch Achievement

Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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