CerebrumX to Use Ford Connected Vehicle Data for UBI-as-a-Service

Using the CerebrumX platform, Insurers can offer end-to-end (UBI) programs with a reduced time to market and cost advantage for 2020 or newer Ford and Lincoln vehicles.

(Ford Explorer Timberline. Image source: Ford Motor Company.)

CerebrumX Lab Inc. (Princeton), an AI-powered automotive data services and management platform, has announced that it will incorporate Ford connected vehicle data to support its data-driven usage-based insurance (UBI)-as-a-Service model for insurers. This model offers a quicker and more cost-effective implementation of UBI programs by using embedded telematics for eligible Ford and Lincoln connected vehicles, according to a CerebrumX statement.

For customers that opt-in, CerebrumX’s Augmented Deep Learning Platform (ADLP) collects and analyses data directly from eligible Ford and Lincoln vehicles to generate a driver and a vehicle score with no additional hardware or apps required, Cerebrum X reports. This score helps insurers better assess risk, and build more accurate, personalized policies for their customers, such as Pay As You Drive (PAYD) and Pay How You Drive (PHYD), to support safe driving and optimize loss claims.

“By opting into usage-based insurance, Ford and Lincoln owners can be rewarded for their good driving habits with more personalized insurance offerings,” comments Amy Graham, Services Marketing Director, Ford Motor Company. “CerebrumX’s platform creates another opportunity for Ford and Lincoln owners to achieve insurance benefits with their vehicle’s connectivity to help reduce their total cost of vehicle ownership.”

Sandip Ranjhan, CEO, CerebrumX.

CerebrumX says its UBI-as-a-Service model acts as a one-stop solution making it easier for insurers to successfully launch UBI programs that bundle automotive data, AI-powered scores, and insights with handheld assistance in adherence to regulatory policies. CerebrumX adds that it accelerates the implementation of end-to-end services such as Consent handling, Integration of the Driver Score with existing Generalized Linear Models (GLM), State Filing Services Support, driver coaching, and UBI Performance Evaluation.

Helping Insurers Extend Coverage and Scale—Driving Greater Adoption

“With CerebrumX’s UBI-as-a-Service Model, powered by AI-driven insights and accurate driver behaviour, we aim to streamline the entire usage-based insurance rollout process making it flexible and cost-effective,” comments Sandip Ranjhan, CEO, CerebrumX. “The UBI market is set to grow by nearly 30 percent in the next 5 years. The addition of Ford and Lincoln vehicles to CerebrumX’s UBI-as-a-Service program will help insurance providers extend coverage and scale, resulting in better adoption by the end consumer.”

CerebrumX’s AI-based platform has access to more than 15 million vehicles and 800 million miles of driving data, the vendor says. The company reports that it works with insurers, actuaries, and regulatory bodies across North America to launch data-driven UBI programs that benefit the end consumer.

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Anthony R. O’Donnell // Anthony O'Donnell is Executive Editor of Insurance Innovation Reporter. For nearly two decades, he has been an observer and commentator on the use of information technology in the insurance industry, following industry trends and writing about the use of IT across all sectors of the insurance industry. He can be reached at AnthODonnell@IIReporter.com or (503) 936-2803.

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