Centro Launches Broker-Carrier API Connection with Guardian Life

The comprehensive group insurance API Platform replaces emailed PDF with digital connectivity, resulting in an enhanced customer experience.

(Image credit: Shutterstock.)

Centro Benefits Research, an employee benefits wholesale and research firm based in the Saint Louis, Mo. metro area, has announced that it has launched of a broker-carrier comprehensive Group Insurance API connection with the Guardian Life Insurance Company of America (New York). The API enables digital connectivity between traditional brokers and carriers for the benefit of employers and employees they serve.

Beata Rogala, COO, Centro Benefits Research.

According to a statement from Centro, the new platform enables the seamless and straightforward exchange of client policy information, which today is facilitated by PDF documents traveling via email. The inaugural API connection provides digital connectivity between Centro and Guardian, enabling all Centro broker partners to utilize data in virtually every client interaction, including routine service, renewals, plan consulting and stewardship, RFP, and quoting. With the new API, Centro can offer its partnering brokers access to clean data in real-time.

“Data interoperability in insurance has been a priority over the past decade. With the heightened focus on modernizing customer experiences and the impact data makes in every part of the value chain, API capabilities and modern technology can add tremendous value for all stakeholders,” comments Beata Rogala, COO, Centro. “Centro’s broker-carrier API connection delivers scalable carrier connectivity that enables operational efficiencies and provides better user experiences throughout the entire policy life cycle.”

Consumer-First Thinking

Erin Casey, Head of Digital Ecosystem and Partner Management, Guardian Life.

“Guardian is relentlessly focused on improving the customer experience and eliminating barriers to well-being for our customers,” says Erin Casey, Head of Digital Ecosystem and Partner Management, Guardian. “We are pleased to be working with Centro Benefits on this new application as we bring to life consumer-first thinking to all touchpoints.”

Centro, which was acquired by broker OneDigital (Atlanta) in 2020, characterizes the new API connection as part of a drive to make substantial investments in technology-based products that improve the customer experience within the employee benefits industry. OneDigital says its use of the group insurance API is advancing Centro’s and Guardian’s agendas to bring modern technology to legacy insurance processes, improving the experience of consumers, and enabling all stakeholders in the system to work more efficiently.

Guardian Life Partners with EIS to Create Unified Absence Management

Miles O’Donnell // Miles O’Donnell is a Vancouver, Washington-based student with an interest in journalism and business administration currently working as a junior reporter for Insurance Innovation Reporter. His interests include politics, philosophy and music.

Leave a Comment